Mariners Hotel Digital Marketing Findings Evaluation Report Analysis

This report presents an evaluation of the digital marketing findings related to Mariners Hotel, a hospitality business located in St. Vincent and the Grenadines. The study analyzes data collected through questionnaires and interviews, revealing insights into respondent demographics, digital marketing awareness, platform usage (primarily Facebook, Instagram, WhatsApp, and Snapchat), and the perceived effectiveness of the hotel's digital marketing campaigns. The findings highlight that a majority of respondents are female, with the 18-23 age group being most represented. The report identifies that digital marketing is perceived as beneficial for business expansion and customer experience. The report also discusses challenges such as internet speed, competition, and the need for platform updates. Finally, the report concludes that the hotel's current digital marketing strategy is effective and suggests weekly reviews and customer base prioritization to enhance future campaigns.

EVALUATION OF
FINDINGS

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Findings........................................................................................................................................3
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................5

INTRODUCTION
Marketing is demonstrated that promoting company's products and services in front of
the target customers in market. This project is based on the case study of Mariners Hotel. The
organisation is associated with the hospitality sector and contain hotel in St. Vincet and the
Grenadines. This report will assess about different findings based on data or information
collected.
MAIN BODY
Findings
Majority of respondents took part in the questionnaire practice was female. 60% were
female and only the 40% respondents were male this indicates that the views of the data
collection stage would be more female oriented than the male dominating opinions. Majority of
respondents took part in the interview round was belonged to the age group of 18 to 23 years of
age. The least number of respondents was from the age group of 36 to 40 years of age.
Respondents agreed that digital marketing support the hotels to expand the business outcomes.
Over the period business environment become massively volatile that could grow the scope of
social media or digital marketing (Alves, Sousa and Machado, 2020). Majority of people took
part in interview round favoured that they have heard about this term of digital marketing which
indicate that this is friendly and associated with the daily life of people. In today time when
technology has taken over all aspects of the society digital marketing could spread it legs wide
along in the hospitality sector.
On the basis of the interview round answers it can demonstrate that Facebook is the most
commonly used platform in regard to the digital marketing practices. 95% of the respondents
favoured Facebook as the most used source of digital marketing. Along with the Facebook other
platforms like Instagram, Whatsapp and snap chat also used for the digital marketing practices
(Nuskiya, 2018). These platforms could open the scope for the digital marketing and make it
more feasible for the business entities to easily approach the potential customers. Facebook
contain a million of users actively consume different features which further motivate the
business entities and organisation to explore this as the prominent platform to consume digital
promotions.
Feedbacks given by respondent believed that the digital marketing campaign run by the
Mariners has been more effective and competent. 30% people favoured the effectiveness and

efficiency of the marketing campaign launch by the company. Whereas, the same number of
individual demonstrate the somewhat effective the marketing campaign is of the business entity.
17% people were also there in the interview round stated that the campaign is very effective in
nature. Based on the opinions stated by the people it can specify that company has been
exploring all its resources with support of right digital marketing strategies that is also attracting
customers in market.
Different challenges company also face while addressing the objectives behind the digital
marketing campaign of the organisation. Issues like slow internet, increased competition, new
techniques are confusing, up-gradation of platforms with regard to the frequency and many such
challenges are associated with the digital marketing campaign run by the business entity. The
existing strategy used by the company for its digital marketing practice has been effective
enough to reach a good height in market. Company can further prioritize the target customer base
to be made it more effective. This will further enhance the scope of the digital marketing
practices of business entity. Weekly basis review of the success of the marketing campaign will
allow the business entity to timely review the success of the campaign (Jallouli and et.al,, 2017).
This will further provide a scope of improving or making some changes in digital marketing
practices of the organisation. In context to the marketing strategy it becomes crucial to make
changes based on the need and requirements of the situation. This will allow company to assess
the effectiveness of strategy and make changes apparently. Responses are also specified that all
of them actually believed that digital marketing influence the guest experience in respective
market. It can state that along with other advantages digital marketing practices also maximises
the guest experience at the Mariners Hotel.
Based on the opinions' ion all the questions asked in interview it can demonstrate that
digital marketing can play a huge role in enhancing the growth and success of the business entity
in respective market. Company can use this platform in delivering the best level of results to
achieve business objectives.
CONCLUSION
Digital marketing can play role in improving the business outcome of company along
with it will cherish the customer experience against taking services of organisation. Digital
marketing strategies at the Mariners Hotel has improved the potential issues.

REFERENCES
Books and Journals
Alves, G. M., Sousa, B. M. and Machado, A., 2020. The role of digital marketing and online
relationship quality in social tourism: A tourism for all case study. In Digital marketing
strategies for tourism, hospitality, and airline industries (pp. 49-70). IGI Global.
Jallouli, R. and et.al,, 2017. Digital Economy. Springer,.
Nuskiya, A. F., 2018. Impact of Digital Marketing in Tourism Industry of Sri Lanka.
In Information and Knowledge Management (Vol. 8, No. 9, pp. 59-67).