Report on Practical Digital Marketing Strategies and Goals

This report provides a comprehensive overview of practical digital marketing strategies, emphasizing their importance in achieving organizational goals. It begins by defining marketing and the marketing mix (product, price, place, promotion), highlighting the role of the communication mix in promoting goods and services. The report then delves into digital marketing and social media marketing, underscoring their significance in contemporary business for identifying and fulfilling target market needs. It also analyzes successful social media campaigns, such as Microsoft's #MakeWhatsNext and Duo Security's partnership with CRI, to illustrate how these strategies can enhance brand image, generate leads, and increase sales revenues. The report concludes that a strategic approach to digital marketing is crucial for businesses to gain a competitive edge and achieve sustainable success.

Practical Digital
Marketing

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Part 1............................................................................................................................................1
Part 2............................................................................................................................................3
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Practical Digital Marketing refers to the use of methods and techniques through which
the organizations are able to ensure that they can manage their needs and requirements (Cowley,
Humphrey Jr and Muñoz, 2020). Therefore, it is important for the managers of an organization
that they are able to make its use appropriately. In this report, a detailed and specific focus will
be made on the use of Practical Digital Marketing for attaining goals and objectives in the future.
MAIN BODY
Part 1
Marketing refers to the activities which are undertaken by a particular organization so
that it can reach its target customers (Gani and Faroque, 2021). Therefore, in this way it can be
stated that the attainment of the goals and objectives in the future can be done in a right manner.
Thus, the use of the appropriate marketing skills is essential to be done in the
organization for the purpose of ensuring that the needs and requirements can be met (Gao and
Zhang, 2020).
Thus, this makes it quite important for the organizations that they are able to make its use
in such a way so that the enhancement in the overall level of revenues and profitability level can
be done by them which will therefore help in making a proper progress in the future. Therefore,
it is quite important for the Marketing Mangers to frame a proper and right plan for the future.
This will therefore help them to manage their different types of needs and requirements in the
future. It becomes important for the companies that they are able to have Marketing Department
which can therefore be helpful in planning the different types of strategies and ensuring that their
implementation can be carried out in the right manner. This will thus help in targeting the target
group of customers so that they are able to make sure that they can manage their particular level
of needs and requirements in a proper way. This is quite crucial and important for the purpose of
attaining a higher-level of efficiency and effectiveness in the future for the purpose of attaining
the goals and objectives.
Marketing Mix refers to the following-
 Product- This refers to the product which is being provided by the organization to its
different types of customers so that it can earn sufficient profits.
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 Price- This refers to the use of the appropriate pricing strategy so that the organization is
able to make sure that it can effectively enhance its overall profitability level and thus
make sure that the goals and objectives can be attained.
 Place- This refers to the location where the organization can carry out its different types
of activities and thus it is necessary that the right location is selected for carrying out the
different types of Business Activities in a right way quite effectively and efficiently.
 Promotion- This refers to the use of the appropriate digital techniques and methods so
that the promotion of the goods and services can be done. Therefore, In this way it can be
quite helpful so that the increase in the level of profits can be carried out in the
organization.
The Communication Mix refers to the use of the different types of tools for the particular
purpose of promotion of the goods and services of the organization (Gelashvili, 2021).
Therefore, it can be stated that the use of Communication Mix should be made so that the
promotion can be done in the right manner. Therefore, the Communication Mix fits perfectly into
the Promotion Aspect of the Marketing Mix because in it there is a presence of the tools which
are quite necessary for the promotion of the goods and services.
Digital Marketing refers to the use of the tools and techniques which are quite important
and through which the needs and requirements can be managed (Kumar and Singh, 2020). Thus,
it is an advanced technique of marketing which can be used by the organizations for the
particular purpose of attaining the future goals and objectives.
Social Media Marketing refers to ensuring that the use of Social Media Tools and
Techniques can be carried out so that the particular level of social media needs and requirements
can be met. Thus, in this way it can be stated that its use should be made highly appropriately.
Digital Media Marketing and Social Media Marketing are quite important for the
contemporary businesses for the purpose of effectively and efficiently ensuring that the
marketing goals and objectives are attained in a proper way. This is necessary because through
their use the identification of the needs and requirements of the target market can be carried out
and thus in this way the appropriate methods and techniques can be used for fulfilling these
needs needs and requirements. Thus, it can be stated that both of them are quite important and
crucial for the purpose of ensuring that the organization becomes successful.
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Part 2
Social Media Campaign refers to the campaign which is initiated so that the use of Social
Media Tools and Techniques should be done so that the various types of customers can be
targeted and thus the profits can be increased (Low and et.al., 2020).
There are various examples through which it can be stated that the Social Media
Campaign really works for the organization. These examples can be explained as follows-
Microsoft's #MakeWhatsNext Campaign- This campaign focused on honouring of
2016 International Women's Day. In it, the focus was made on the young girls describing why
they love Science. However the girls struggled to give the names of the famous female inventors
and therefore could only come up with the names of men.
Thus, the main point of this particular campaign was to show the greatness and worth of
women in Science and therefore reduce the disparities in STEM fields.
Therefore, the reason behind the success of this campaign was due to the fact that the
company was able to ensure that it can effectively and efficiently promote the women
empowerment (Melović and et.al., 2020). This is so because the organization was able to
promote the equality between men and women in the Science field which will therefore be quite
useful and crucial for the purpose of ensuring that the women are able to make the desired
contribution towards this field.
Women therefore are required to make sure that they follow their interest and passion in
the field in which they are interested through which they can grow in the future. Thus, in this
way it can be stated that it is quite necessary that the right and strategic way through which they
can grow in the future can be identified so that they are able to attain success in the future.
Thus, In this way the campaign was successful because it helped in enhancing the
determination of women for succeeding. It can be stated that through making the use of this
determination the women will be able to make sure that they are able to fulfil their dreams and
are able to become successful in the future.
As Microsoft is an established company in the market it was able to successfully transmit
the message. Thus, in this way the Goodwill of the company increased which was quite useful
for it. It was successfully able to enhance its image and reputation within the market. The
company therefore has created an impact on the women through making a use of this particular
campaign in a right way. It created a powerful impression on the Social Media and therefore this
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was also helpful in generating more views for the company. Thus, the way in which the planning
of this campaign was done was quite useful in ensuring that the company managed its needs and
requirements successfully. Thus, it can be said that choice of campaign was right for the
organization.
Duo Security's Partnership With CRI Using LinkedIn- Duo Security partnered with
CRI for the purpose of using their services. The aim here was to make sure that there could be an
increase in the overall sales revenues within the organization through making a proper use of
these type of methods and techniques. Therefore, the company was able to succeed in its aim
because through the use of this particular campaign the company generated more leads and its
conversion rate also increased in this way which therefore was helpful in ensuring that the
organization was able to enhance its presence in the market (Munsch, 2021).
The justification of Duo Security's marketing campaign is that the company was aiming
for ensuring that the leads can be converted successfully into sales in the right manner.
Therefore, it can be stated that the company was able to provide its marketing campaign the
required boost in this way which was quite helpful for it. This therefore was helpful in the
attainment of the goals and objectives in the best way. Thus, it can be stated that for the company
it was helpful in enhancing its image in the market which therefore resulted in an increase in the
revenues and profitability level.
Thus, In this way it can be stated that the attainment of the goals and objectives can be
done by the company in the right manner. Therefore, through its use the company was able to
successfully grow in the market (Suh and Chow, 2021).
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The reason of this partnership was that the company required to convert the leads
successfully into the actual revenues in a proper way. Therefore, this resulted in an increase in
the level of profits for the organization which therefore is quite important in the future for
ensuring that the management of the needs and requirements in a right way (Veleva and
Tsvetanova, 2020).
Thus, this particular campaign was quite effective and useful for the purpose of ensuring
that the appropriate and right way of targeting the different types of customers can be used.
Therefore, in this way it can be stated that the company was able to strategically target the
customers and the enhancement in the overall level of profits was done in this way. The
campaign was therefore directed in the right direction which therefore was quite useful for the
purpose of ensuring that the marketing goals and objectives of the company were attained in a
right way.
Therefore, it can be stated that the use of Social Media Marketing is quite helpful for
ensuring that the Brands are able to create a special place in the market. Thus, it can be said that
it is quite important and crucial for the Brands to make sure that they use it quite carefully so that
they can progress further in the market and attain sustainable level of success effectively and
efficiently. This will be required for the purpose of management of the different types of needs
and requirements in a proper way. Thus, the attainment of strategic and competitive edge can be
done.
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CONCLUSION
From the above report, it can be concluded that the Practical Digital Marketing refers to
using the ways through which identification of the ways in which the customers can be targeted
should be made. It is therefore quite important for the firms that the identification of the
techniques which can be used by them for the particular purpose of progressing in the future
should be made which will thus help the organizations to be able to ensure that the enhancement
in the efficiency and effectiveness can be done. It is therefore quite important and crucial that its
use is made so that the customers in the different types of segments can be targeted in an
appropriate way which will be useful in the future.
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REFERENCES
Books and Journals:
Cowley, S., Humphrey Jr, W. and Muñoz, C., 2020. Industry Certifications in Digital Marketing
and Media Education: Examination of Perceptions and Use Among Educators. Journal
of Marketing Education. p.0273475320948570.
Gani, M. O. and Faroque, A. R., 2021. Digital marketing. In Cross-Border E-Commerce
Marketing and Management (pp. 172-202). IGI Global.
Gao, F. and Zhang, L., 2020, April. Application of artificial intelligence and big data technology
in digital marketing. In Proceedings of the 2020 2nd International Conference on Big
Data and Artificial Intelligence (pp. 270-272).
Gelashvili, V., 2021. Digital Marketing vs. Traditional Marketing: Literature Review and
Practical Lessons. Advanced Digital Marketing Strategies in a Data-Driven Era. pp.34-
50.
Kumar, P. and Singh, G., 2020. Using social media and digital marketing tools and techniques
for developing brand equity with connected consumers. In Handbook of research on
innovations in technology and marketing for the connected consumer (pp. 336-355). IGI
Global.
Low, S. and et.al., 2020. Smart digital marketing capabilities for sustainable property
development: A case of Malaysia. Sustainability. 12(13). p.5402.
Melović, B. and et.al., 2020. The impact of digital transformation and digital marketing on the
brand promotion, positioning and electronic business in Montenegro. Technology in
Society. 63. p.101425.
Munsch, A., 2021. Millennial and generation Z digital marketing communication and advertising
effectiveness: A qualitative exploration. Journal of Global Scholars of Marketing
Science. 31(1). pp.10-29.
Suh, T. and Chow, T. E., 2021. Developing a digital marketing tool for ethnic ventures' mixed
business model and market-shaping: A design scientific approach of web demographics.
Industrial Marketing Management. 93. pp.10-21.
Veleva, S. S. and Tsvetanova, A. I., 2020, September. Characteristics of the digital marketing
advantages and disadvantages. In IOP Conference Series: Materials Science and
Engineering (Vol. 940, No. 1, p. 012065). IOP Publishing.
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