Prism MRI-9000F Glasses: Digital Marketing and Product Strategy

Desklib provides past papers and solved assignments. This presentation analyzes the digital marketing strategy for Prism MRI-9000F glasses.

Principles of
Marketing and
Communications in
a Digital World

Table of
Content
○ Title Page
○ Introduction
○ Digital Marketing Tool
○ Marketing Mix of the Product
○ Product strategy
○ Recommendation
○ References
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Introduction
○ Digital marketing is an platform
which is used by the company to
promote its products and services.
○ In this presentation, it consist the
detailed discussion on the product
glasses to deal with the disease of
claustrophobia in the sector of
Health and sector of well being.
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Digital Marketing
Tool
In today's world, the role of the marketing principles are
essential for the product promotion of the company.
○ Interactive
○ Mobile and portable
○ Highly measurable and driven data
○ Sharable
○ Synergistic with other activities of marketing
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Marketing Mix
of the Product
○ Product- Prism MRI-9000F glasses are the non
magnetic glasses that assist to give the outside view .
○ Price- The price of the product is £30.99.
○ Place- The products is available at the retails outlets
and medical stores who are specialize in dealing with
glasses.
○ Promotion- With the appropriate advertising,
promotion and sale tactics.
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○ Segmentation- With the help of this strategy, the main
segmentation of this products are the patients who suffer
with the Brain tumor.
○ Targeting- The company targeted those patients who
suffers from the disease.
○ Positioning- The company establish its brand image by
successfully launch it product
Product
strategy
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As per the discussions above, there are following
recommendation are mentioned below:
○ The pricing of the product must be framed so that it
is under the customer affordability.
○ The product place will be the place which is easily
access by the customers for example retail outlets
dealing in glasses and medical stores.
○ These glasses are promoted by organizing
campaigns, sale tactic, advertising and seminars.
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Recommendation

References
○ Ryan, D., 2016. Understanding digital marketing:
marketing strategies for engaging the digital
generation. Kogan Page Publishers.
○ Baltes, L.P., 2015. Content marketing-the
fundamental tool of digital marketing. Bulletin of
the Transilvania University of Brasov. Economic
Sciences. Series V, 8(2), p.111.
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