This report provides a comprehensive analysis of Gucci's digital marketing strategies. It begins with an introduction to Gucci, its products, and its use of digital marketing. The main body of the report delves into Gucci's digital marketing process, online strategy, and a PESTLE analysis to assess external factors. It also examines the situational analysis and outlines specific marketing objectives. The report then explores the STP (Segmentation, Targeting, Positioning) approach, linking digital business with digital marketing strategy, and formulating objectives for the company. It includes the design of an implementation plan, budgeting considerations, and methods to measure campaign success. The report concludes by summarizing the key findings and providing relevant references.
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