Digital Marketing Strategies Report: Hilton Australia's Revenue Model

This report provides a comprehensive overview of Hilton Australia's digital marketing strategy, focusing on its revenue model and target market. The analysis covers various aspects of the marketing mix, including product, pricing, and promotion strategies. The report highlights the importance of online sales and the use of social media platforms like Facebook to attract and engage customers. It also emphasizes the significance of premium pricing and discounts to target different income levels. The study further explores the importance of effective online processes, including website design and customer service, to enhance the overall customer experience. The report concludes with a discussion of how physical evidence, such as online feedback, can be used to build brand credibility and customer trust.

Digital Marketing Mix
Product: the digital marketing activities of business
should clearly depict the kind of product and services
that the business aims to offer to its people.
Price: The pricing strategy should be effective so as to
create brand image. It should also provide offer and
discounts to initiate online sales.
Place: online strategy should target whole world but
mainly local SEO should be used to target people of
Australia.
Promotion: video promotion, SEO, online PR etc.
should be used by hotel.
Process: easy and informative webpage should be
made to give ease to people and initiate process
effectively.
People: the hotel should hire people to manage online
sales as queries.
Physical Evidence: feedbacks and responses should be
posted online.
Digital Marketing Strategies for Hilton,
Australia
Revenue Model: The organization Hilton in Australia is going to earn revenue from
two different sources that are by initiating online as well as offline sales. The hotel
already make use of offline sales in the environment but now with the introduction of
digital marketing strategy, business will start attaining revenue by attracting people
present in online target market. Further, the business should implement premium-pricing
strategy to attract the high range customers present in the market. However, they should
also provide discounts and coupons to attract middle-income level customers in the
market.
Target Market Strategy: Under the target market strategy, the organization aims to
target only serious clients present in the market. Therefore, they target premium
customers based on their income level. The organization attracts high and upper middle-
income level customers who belong to middle age or above. These major customers will
initiate sales for Hilton in Australia. They should seek to attract such people on social
media platform.
Position Strategy: As company provide premium-pricing strategy in the business
environment so they aims to position the brand at a place where the customers present in
Australia believe that, the hotel provide high quality services to the customers in the
environment. On social media platform also, they aim to target people who prefer high
quality brand in the market.
Social Media Strategy: The Company should make use of Facebook to attract the
target customers present in the market. They should further use messaging applications to
maintain long term relationship with the clients and let them to know about different