Analyzing H&M's Digital Marketing: Communication, Strategies & Tools

This report examines H&M's digital marketing strategies, focusing on how the company utilizes digital channels like social media, websites, and mobile apps to promote its goods and services. It reviews various digital marketing tools employed by H&M, including email marketing, content marketing, SEO, social media marketing, and pay-per-click advertising. Special attention is given to the use of infographics and blog posts as communication and promotional strategies, highlighting how these tools contribute to enhancing customer base and brand image. The report also discusses the importance of ranking these strategies to gain insights into their effectiveness, ultimately improving performance and profitability. It concludes that digital marketing is a crucial aspect of modern business, enabling companies to reach a wider audience and effectively promote their offerings.

Digital Marketing

Table of Content
 Introduction
 Review of Digital Marketing examples
 Ranking
 Conclusion
 References

Introduction
Digital marketing is one of the important component of marketing which utilizes internet as well
as online based digital technologies such as mobile phones, desktop computers and many more in
order to promote goods and services at marketplace. In addition to this, digital marketing refers to
advertising delivered by digital channels like social media, websites, mobile apps and email. For
the presentation, H & M is taken into consideration. The report will cover how digital marketing
contribute as a communication strategy within an organisation.

Review of digital marketing examples
There are different digital marketing tools that is used by companies in order to reach
customers such as E-mail marketing, content marketing, SEO, social media marketing, pay per
click marketing and many more. Social media marketing is basically the use of social media
websites as well as platforms in order to promote goods and services. It is determine that social
media marketing enhance the customer base and brand image of an organisation. In relation to
H&M, it make use of infographics and articles & blog post in order to market its offerings in
an effective and proper manner. The review of how infographics and blog post contribute as
communication and promotional strategy is given below in context to H&M:

Cont...
Articles and blog post:
Article and blog post are two main social media content used by organisations in order
to promote offerings in an attractive and proper manner. Herein, different groups and writers
write their views as well as ideas for the brand that work as a decision making technique for
other customers. In relation to H&M, it uses bloggers to write content about their offerings,
USP and quality it serve. Along with this, the bloggers write creative content and also provide
offers in reference to organisation so that large number of people participate and get
knowledge about its offerings.

Cont..
Infographics:
Infographics are more than scrolling images with text and arrows. These are specially
crafted tools that are used for distilling of information in a identifiable and clear form for the
viewers. It is one of the successful ways to communicate the data without any efforts by
application of effective visual communication tactics that can seamlessly blend the text and
design that can denote a story.

Cont...
In H&M. It is used as a type of picture that is blending the data with design helping
organizations and individual in communicating the messages to their target segment of
customers. The commination process is used for delivering the complex information in
understandable manner for enabling the visual learning, it will help in delivering of the
complex information to by use of information architecture, data visualization.

Ranking
In the era of digital marketing, it is significant for an organisation to aware about the ranking
performance of strategies they used in order to promote their products and services in an
efficient manner. In the present time period, there is increase in number of blog post as there
are large number of followers of bloggers that help company in reaching large number of
people in less time period. Infographics is also one of the way used by organisation as a
promotional strategy. Ranking these strategies assist in gaining insight about the effectiveness
of social media tools and improves the performance as well as profitability of an organisation.

Conclusion
From the above discussion, it has been concluded that digital marketing is one of the new form
of marketing goods and services that help company to reach large number of customer in less
time period. In addition to this, social media marketing is mainly used by organisation as it
consist of Instagram, Facebook and so on. It is determine that now days Article and blog post
is used by companies in order to promote its offerings.

References
Chaffey, D. and Ellis-Chadwick, F., 2019. Digital marketing. Pearson UK.
Chaffey, D. and Smith, P.R., 2017. Digital marketing excellence: planning, optimizing and
integrating online marketing. Taylor & Francis.
Deiss, R. and Henneberry, R., 2020. Digital marketing for dummies. John Wiley & Sons.
Johnsen, M., 2017. The future of Artificial Intelligence in Digital Marketing: The next big
technological break. Maria Johnsen.
Liu and et. al., 2019. The implications of digital marketing on WeChat for luxury fashion
brands in China. Journal of Brand Management, 26(4), pp.395-409.

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