This report provides a comprehensive analysis of digital marketing strategies tailored for Hungryhouse, a UK-based online food ordering platform. It begins by differentiating between traditional and digital marketing, emphasizing the benefits of digital marketing in the current business landscape. The report delves into website optimization techniques, including minimizing HTTP requests, file minification, reducing server response time, and utilizing Content Delivery Networks (CDNs) to enhance website performance. It explores the application of Search Engine Optimization (SEO), Social Media Marketing (SMM), and content marketing, along with key performance indicators (KPIs) for managing each. The report also covers strategies for gaining a competitive advantage through Pay-Per-Click (PPC) and online display and video advertising campaigns, providing steps for effective campaign setup and design. Furthermore, it emphasizes the incorporation of email marketing and the importance of analytics in managing and evaluating digital marketing efforts, concluding with a summary of the key strategies for Hungryhouse to attract and retain customers in the competitive online food ordering market.
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