Research Project: Digital Marketing Impact on Sales at Qbic Hotel

This research project investigates the impact of digital marketing on sales performance at Qbic Hotel London, employing a descriptive research design and an inductive approach. Primary and secondary data were collected, with a sample size of 30 managers selected through simple random sampling. The data analysis utilized qualitative techniques, revealing themes such as the usefulness of digital technology, its impact on sales, and its role in customer satisfaction and gaining a competitive advantage. Recommendations include increasing the utilization of digital technology to improve sales and fully leveraging digital marketing strategies to gain a competitive edge in the market. The study references various works on digital marketing and integrated marketing communications, emphasizing the importance of innovation and effective implementation across different departments.

To analysis the impact of digital marketing on
the sales performance: A case study of Qbic
Hotel London
Research project

Research Methodology
Research design: Descriptive concept
 Research approach: Inductive approach
Data collection: Primary and secondary sources
of data collection
Sampling: Simple Random sampling
Sample Size: 30 managers were taken from Qbic
Hotel London.
Data analysis: Qualitative technique

Theme 1: Usefulness of digital technology
Yes No Neither yes nor no Total
0
5
10
15
20
25
30
Respondents
Frequency

Theme 2: Sales will be affected if digital marketing is used.
It will be increased
It will not be affected
Performance will be increased
Total
0
5
10
15
20
25
30
Respondents
Frequency

Theme 3: Marketing helping in customer satisfaction
Yes No May be Total
0
5
10
15
20
25
30
Respondents
Frequency

RECOMMENDATIONS:
 Use of digital technology must be increased so that sales are improved.
 Digital marketing must be fully utilized and not under utilised.
 This will also be helpful in gaining the competitive advantages within
market

Theme 4: Use of technology be improved.
More innovation
By implementing different department.
Total
0
5
10
15
20
25
30
Respondents
Frequency

Theme 5: Better use of technology will be helping in
gaining competitive advantage
Agreed
Disagreed
Highly disagreed
Neither agree nor disagree
Total
0
5
10
15
20
25
30
Respondents
Frequency

REFERENCES
Angell, R.L. and Kraemer, J.R., International Business Machines Corp, 2017.
Automatically generating an optimal marketing strategy for improving cross
sales and upsales of items. U.S. Patent 9,685,048.
Camilleri, M.A., 2018. Integrated Marketing Communications. In Travel
Marketing, Tourism Economics and the Airline Product (pp. 85-103).
Springer, Cham.
Carvalhosa, P., Portela, F., and Machado, J., 2017, April. Pervasiveness in digital
marketing–a global overview. In World Conference on Information Systems
and Technologies (pp. 391-398). Springer, Cham.
Chaffey, D. and Smith, P.R., 2017. Digital Marketing Excellence: Planning,
Optimizing and Integrating Online Marketing. Taylor & Francis.