Digital Marketing Analysis and Strategies for Business Growth

This report examines digital marketing trends and strategies, focusing on how businesses, specifically the Manor House London hotel, can leverage digital platforms for customer acquisition and retention. It discusses the importance of website design, social media marketing (Facebook, Instagram, and Twitter), and email marketing. The report analyzes the hotel's current marketing strategy and identifies areas for improvement, such as enhancing customer service and optimizing website search engine optimization. It also provides detailed implementation plans for Facebook, Instagram, and Twitter marketing, outlining goals, audience research, and content strategies. The report emphasizes the significance of digital marketing in the 21st century and its impact on business success. It highlights the need for businesses to adapt to evolving digital landscapes to reach their target audiences effectively and achieve competitive advantages. The report concludes with a call for businesses to embrace social media and implement attractive advertisements to promote services.

Digital Marketing 1
DIGITAL MARKETING
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Digital Marketing 2
DIGITAL MARKETING
Introduction
Digital marketing is defined as the modern trend of marketing where the marketing
process is handled through the awareness of the brand and the internet promotion of the product.
The competitive advantage and profitability can be achieved by the organization through
establishing new phases of digital marketing across the globe. Some of the common digital
marketing strategies include the development of the attractive website, email marketing,
branding and modifying new products and services to attract new customers, content marketing,
and social media promotions (Daj & Chirca, 2009). This paper incorporates some of the trends in
digital marketing and the strategies which an organization is entitled to ensure good customer
relationships in a business. A lot has been discussed on the implementation of social Medias as
one of the platforms for digital marketing.
Thesis
Digital marketing focuses on technology trends, mainly the internet and social media.
However, there has been the use of mobile phones, display advertisement, and considerate digital
medium.
In the 21st century, digital marketing has widely been utilized by major companies to
enrich diaspora customers. The Manor House London is operating in the hospitality industry and
the industry provides its services via online platforms to its customers. Additional services have
also been provided to enhance better customarily relations i.e. Wi-Fi services. The target
audience of this hotel is the business class residents (Dateling & Bick, 2013).

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Unsuccessful business marketing strategy
The performance of an organization depends on very many factors. Some of these factors
include the name of the company, services being offered, target audience, additional services and
customer relations. Even though the Manor House London has accepted and utilized some of the
strategies for digital marketing, there is still a very big void to be filled in order to synchronize
with their competitors. The organization brand should understand the importance of social media
and intimated its policies. Segmentation of audiences out of their population may not have the
capability of attracting a better part of customers (DeCoster & Naatus, 2017).
The brand which Manor House London hospitality organization is using has no customer
service chat option. This property has effectively reduced its importance based its operating
principles. The direct calls producers reduce time of interact action with broadly based customers
and are not very effective to be used in such organization.
The brand has also played a very moderate role in ensuring the number of customers who
are accessible to the services at an instance. This organization uses queuing procedures to get
responses from its customers. Their email marketing is less productive and does not the
capability of rendering a strong competition with other technical digital marketing.
Another reason for their failure is poor web design. The domain name of Manor House
London lacks a search engine optimization (Järvinen, et al, 2012). The customers, therefore, does
not have the options for selecting their desires services or search for hotels in London. The
options for the search optimization are almost invisible and therefore less effective for use in the
digital marketing arena.

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This organization has also failed in ensuring a proper promotion of ads through social
media. They have insufficient ‘animated videos’ and advertisements which can attract the
attention of audience. Though they concentrate on marketing and branding their services and
products, audiences may not be intimidated to buy the modified brands (Deighton & Kornfeld,
2014). They must, however, be convinced and persuaded on the liability of the brands. This,
therefore, means that digital marketing can only be effective if implemented properly.
The target customer.
The target market for the hotel is the corporates, families and other visitors visiting the
places and are only dependent on the economic performance and the standards of
accommodations available in the vicinity of the hotel. The target audience for this hotel is
extracted from limited demographical properties (Lamberton & Stephen, 2016). This habitual
phenomenon is the major cause of failure for this company's brand because a lot of factors has to
be considered when evaluating the target audience. The organization is limited to incomes of the
middle class and professional business. This group may not be enough to enrich the customary
requirement of the organization.
The Manor House London organization has strategized limited promotional boundaries of
its marketing activities. This is the reason why it has not succeeded in franchising its brand to the
audience. The number of an audience which can be assessed at a given time is small and cannot
be used to measure the future performance of the organization.
Implementation of Facebook on digital marketing.
Facebook marketing is the advertisement of marketing products based on task building
and lasting relationships and a constant and continuous interaction publications of important

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content which are not necessarily meant for selling. The three essential tools for Facebook
marketing is pages, images, and friends. Given a task to implement Facebook on my digital
market, I will consider the following implementations protocols. Facebook marketing requires
three essential components. I would ensure that the four components are put in place to ensure a
better social media effort ('Social Technology, 2012).
A good website to enhance a better showcasing and offers customers intimidating desires to
interact more on the website. A website is a focal point for any business success. Secondly, a
strategic business plan to enables entrepreneurs to have a better understanding of the cost of
goods and services and how to measure the performances of businesses at any given time. A
good plan also ensures proper allocation resources for the business (Simkin & Dibb, 2013).
Thirdly, an Email marketing to be used for general marketing strategy. The bulk of customers are
seen by their emails and therefore it is the platform to capture many customers, and lastly a
Standard Facebook page.
Facebook bare basic elements which must always be achieved before any marketing strategy is
put in place.
Once the above elements are set, I would set goals by considering Facebook marketing goals.
The essence of creating goals is to ensure maximum exposure and awareness and to establish an
authority which implements my pas work and depth knowledge of subject matter. Secondly, I
conduct a research based on my audience and how to spend time with them. I would research the
latest techniques of keeping Facebook effective and my competitions on how to associate with
them. I would keep up with trends in order to understand the attitude of my audiences.

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I would then measure my progress based on the above research and then evaluate to see if
Facebook would emerge the best marketing center as compared with another social medial and
finally design an excellent marketing platform which takes into account all audience from
diverse sectors of the economy.
Implementing Instagram
Instagram has many users now than even before resulting to it being a perfect investment
platform for new and existing brands in the market. Through sharing information about their
services as well as photos of their products the brands have been able to enhance a positive
market increase. Being a great marketing platform I would implement it as discussed below;
I would use Instagram profiles to influence the broader audience. I would ensure that no
user has a waiting queue a to access available service on my website. Secondly, I would create
an engagement with contests of hashtags to create pictures of products and services. I would then
use a free reward strategy to give an additional attraction to my audience (Luigi, et al, 2011). In
addition, I would also provide an impartial description of any uploaded product precede by
discounts or promotion codes, feature my customers in all directions and ensure that they are the
major indicators to my company perspective and lastly invent new interests and educate them
about my products and services and then turn them into my customers.
My Instagram marketing would be strategic to all users. I would few but effective
features which would capture the ability of every audience to have an easy interaction with my
products and services. Instagram would always be an essential tool in my marketing website.
Implementing Twitter

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Engagement on Twitter is like a cocktail party discussion. The audience must be provided
with valid and accurate information to render them active on the website.in order to implement
twitter in my digital marketing strategy, I would first consider the objectives of twitter marketing
by determining the number of followers and the extent of their awareness on the type of product
am dealing with, secondly, I would identify the target audience and determine the best hours to
associate with them and lastly monitor my competitors if they are also using the same media to
value their products (McCorkle & Payan, 2017).
Based on twitter engagements, my website would be made simple clear to all users. I
would also limit some access measure which may prohibit my users from encroaching essentials
parts of products promotion. Finally, my marketing website would be perfect, simple, interactive,
attractive and widely accessible by all users.
Conclusion.
Social media has been seen as a very important tool for succeeding any business
operation. The organization should promote its services through attractive advertisements which
can easily grab the minds of people. They should also focus on email marketing and conduct
surveys for people who visit the portals to enable them to generate space for customers. Finally,
digital marketers should majorly facilitate in web search to allow customers have direct or
indirect links to the website content.

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References
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