This report, prepared for BUAD 200, provides a comprehensive analysis of digital marketing strategies, with a specific focus on search engine optimization (SEO). The report includes an on-page and off-page SEO technical audit, evaluating factors such as website content, title tags, domain authority, and inbound links for a selected website (Kelownacabs.ca) and its competitors. A detailed keyword analysis explores relevant search terms, cost-per-click bids, and reach metrics. The report also briefly touches upon online advertising examples. The analysis utilizes tools like Seobility, Neil Patel, Moz, and Semrush to assess SEO performance. Overall, the report provides a practical application of digital marketing principles and SEO techniques.
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