BMP3006 Practical Digital Marketing: Communications Strategy Analysis
VerifiedAdded on  2023/06/18
|14
|1107
|425
Presentation
AI Summary
This presentation provides an analysis of the digital marketing and communication strategies employed by KFC and Dove. It examines their use of various online channels such as Facebook, Instagram, YouTube, LinkedIn, and Twitter to promote their products and engage with their target audiences. The presentation highlights specific marketing activities, such as KFC's sponsorship of mukbangs and Dove's advertising campaigns emphasizing natural beauty, and evaluates their effectiveness based on social media metrics like followers, likes, shares, and engagement. The analysis also considers the promotional aspect of the marketing mix and references academic literature to support arguments about digital marketing communications. The presentation concludes by emphasizing the importance of effective marketing and promotion in reaching target audiences and ensuring product success. Desklib offers a wealth of resources for students, including solved assignments and past papers, to aid in their studies.
Contribute Materials
Your contribution can guide someone’s learning journey. Share your
documents today.
1 out of 14