Digital Marketing Report: Customer Touchpoints and Data Analytics

This report examines the digital marketing landscape, contrasting it with traditional marketing methods. It explores key concepts like customer touchpoints and the omni-channel nature of the customer journey, highlighting how businesses interact with customers across various platforms. The report delves into the use of data analytics in understanding consumer behavior, including the application of Google Analytics and e-commerce post-click landing pages. The report also provides a comparison of digital and traditional marketing methods, including newspapers, broadcast, direct mail, and telemarketing. Finally, the report provides a comprehensive overview of the digital marketing landscape, including the use of social media and Google Analytics, and how these tools are used to generate traffic and return on investment.

DIGITAL MARKETING
LANDSCAPE

Table of Contents
INTRODUCTION...........................................................................................................................3
Difference between traditional and digital marketing.................................................................3
Explains the customer touch points and Omani channel nature of the customer journey...........4
Data analytic used by consumer..................................................................................................5
CONCLUSION................................................................................................................................5
REFERENCES ...............................................................................................................................6

INTRODUCTION
Digital marketing is a platform that helps large number of businesses to develop at a large
scale. Helps business to expand themselves all over the world. Digital marketing means
marketing of company with the help of online platforms like social media and mobile marketing,
email marketing. Digital marketing uses all electronic devices and internet for marketing their
product on different platforms. Digital marketing helps business help companies to engage large
number of customers with their product and services. Nowadays each and every person using
social media it becomes easy for companies to market their product. The report is going to show
the use of digital marketing and how it is better than traditional marketing. Report will also
provide difference between traditional and digital marketing.
Difference between traditional and digital marketing
Traditional marketing
Traditional marketing is only done to increase sales less concentrate over the satisfaction
of employees. Traditional marketing uses methods like newspaper, billboards,lack of
communication between customer and company. Traditional marketing is an old marketing
strategy of business. Marketing over radio and magazines are part of traditional. Traditional
marketing have low impact over customers to but their product as compare to digital marketing.
Traditional marketing concentrate over the development of organization rather then satisfying
the needs of customers.
Digital Marketing
Digital marketing is the reprise version of traditional marketing. In other words, digital
marketing is more based on techniques or graphics. It produces services digital technologies by
the help of digital smart phones, or some other devices. In today's time digital marketing is more
about fancy word. It contains a whole world of opportunities for organization and professionals
alike. Also it includes that how much business can more promote the product or services at the
global level. E-commerce marketing is the new modern concept in which process is been run
faster and get the productive outcomes.
Difference between traditional and digital marketing
Newspapers
Newspaper is a tool that traditional marketers use to market their products. As large
number of people reads newspapers daily it is an effective for marketers to market product.

Broadcast
companies uses T.V, radios to engage customers with their product. Regular broadcast on
television or with the help of ads.
Direct mail
Mail is also a part of traditional marketing it uses internet. Direct mail helps them to
inform customers about new products.
Telephone
Telemarketing like marketing with the help of telephones or development of business
with the use of SMS that provide customers information about the products.
Digital marketing
All electronic devices that uses internet to market their product are digital marketers.
Digital marketers help business to develop at large. Digital marketing far better and developed
than traditional marketing. Marketing helps business to engage large number of customers.
Digital marketing wants to develop their profit as well as provide value to their customers.
Digital marketing helps business to prepare a effective strategy for development of business.
Digital marketing have large number of tools as compare to traditional marketing to market their
product. Digital marketing helps to generate traffic for the business. Helps business top get return
on their investment. Customers are influenced and attracted by use of digital platforms.
Social media
One of the most important tool to market product at large scale is social media. It helps
business to engage number of customers as each and every one is using internet nowadays.
Social media helps business to market 24/7.
Google analytic
google analytic helps marketers to know the visitors on their website where they are
coming from, what they want, type of product they are spending more time. Google analytic
helps to set goals for a business. Google analytic helps to analyze upcoming events in a business.
Explains the customer touch points and Omni channel nature of the customer journey.
Customer touch points is all elements which helps to increase the interaction between
customers and company. These interactions are significant for the organization to carry out their
marketing and branding strategies. In other words, customer interaction is important to gain their

attention towards company services. It maintained the long term relation with buyers and long
term growth. Such points must considered in before purchase and after purchase.
Omni channel is cross channel or multichannel approach, which is work on the strategy
of providing online shopping to the customers. Different customers use use different channels for
purchasing online and make decision about what to choose. Completion of purchasing also done
in different ways. The Customers touch points is start with the interaction with the channel of
purchasing, the organisation gets in touch with the customers at the point of sale and keep in
touch during the customer life cycle. No physical interaction between the customer and the
organisation, only the channel or medium is present for communication like desktop or laptop,
mobiles. Services provided only via channel which is used by the customer. Omni channel
enhancing digital marketing for the companies, so the companies communicate with the
customers directly, through providing self service to customer but always in contact with them.
As Amazon started omni channel customer care strategy for providing better services. It need
right design principle which is based on overarching omni channel strategy. End to End
communication is needed. Handling the hard situation, Resolving the issues at a time without any
physical interaction with the customers. Builds up trust with the public.
Data analytics used by consumer
An commerce post-click landing page is a web page designed strictly for the purpose of
persuading visitors to act on an offer. E-commerce post-click landing pages primarily sell goods
over services. They're created by e-commerce businesses with the ultimate goal of selling a
tangible, physical product. This ha supported fir
CONCLUSION
From the above study it has been summarised that various digital channels are being used
by company. The digital broadcast offers better quality of picture and sound. Furthermore, some
TV stations will be able to broadcast in high-definition. The digital broadcast consumes less
bandwidth than the analog one. With the digital television, company will have access to more
channels.

REFERENCES
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