Research: Digital Marketing Impact on Sales - Marks and Spencer

This report investigates the impact of digital marketing on the sales and overall business performance of Marks and Spencer. The research explores the concept of digital marketing, its various platforms and tools, and how they can be effectively utilized to enhance sales and global presence. The report includes a literature review, discussing key concepts and relevant research, followed by an overview of the research methodology, including the use of systematic literature review and secondary data sources. Data collection and analysis methods are outlined, along with ethical considerations to ensure data integrity and reliability. The report aims to provide insights into how digital marketing strategies influence sales outcomes, providing a case study analysis of Marks and Spencer's digital marketing efforts.

Research Methods for
Business
Research topic: Impact of digital marketing on
sales of an organisation. A research work on
Marks and Spencer.

Introduction
The current presentation is based on a research method for
business the for which the selected research topic is “Impact of
digital marketing on sales of an organisation”. A research work
on Marks and Spencer. Further, this presentation consists of a
brief overview about the selected research topic along with its
main aim and objectives.

Brief overview of research Topic
Digital marketing basically consists of use of internet, mobile
devices, social media and other digital modes to reach and
connect with customers. Thus, Digital marketing lead to a more
effective and easy way to reach and attract larger number of
customers especially at global or international level.

Aim and Objectives
Aim
The aim of leading current research project is “To evaluate
about the concept of digital marketing along with it’s impact
on overall sales and productivity of an organisation”. An
investigation on Marks and Spencer.

Literature Review
To investigate about the concept and need of digital marketing for
an organisation
As per the view point of Indrajeet Deshpande, 2020, it has
been evaluated that Digital marketing could be defined as a marketing
approach that mainly and most primarily relies on the use of internet
to connect with the target audience through adopting and using
various digital media channels and platforms.

Continue ….
To determine the best possible platforms and tools of digital
marketing that could be used by Marks and Spencer to enhance its
sales and global presence
As per the opinion of Kingsnorth, S., 2019, the best platforms and tools
of digital marketing consists of Website, content Marketing, Search
Engine Optimization (SEO), Digital Advertising, etc. that could be
used by an orgnisation like Marks and Spencer to reach customers at
international level to enhance its sales and global presence.

Research methodology
It is vital part of a research
project that lead to information
about various research methods
and approaches used for
conducting an investigation on
a specific topic.

Continue…..
Research strategy- It defines the whole action and set procedure a
research work which consists of action research, experimental
research, interviews, surveys, case study research or a systematic
literature review. With respect to current investigation on Marks
and Spencer use of systematic literature review along with survey
and review of various available secondary resources is made as it
facilitates more easy and efficient form of conducting a research
work.

Gantt Chart

Data collection and Analysis
It forms a vital part of research methods as yield information about
the sources from where data is collected. There are two main sources
of data collection i.e. primary and secondary sources. Primary
sources consist of first hand data from respondents that is time
consuming and complex method. Thus, for current research project
use of secondary sources of data collection is made that consist of
evaluation and analysis of online articles and journals associated with
current research topic.

Ethical considerations
It forms a vital part of a resrch project as it ensures that all activities
and task are carried out in an ethical and appropriate way that does
not harm any intellectual right or sentiments of any individual. With
respect to current investigation all the set principles and code of
conduct for reserch work are complied along with maintaining the
authenticity and reliability of data.

REFERENCES
Chaffey, D., 2019. Digital marketing. Pearson UK.
Kingsnorth, S., 2019. Digital marketing strategy: an integrated
approach to online marketing. Kogan Page Publishers. Dwivedi,
Y.K.,
Online:
Indrajeet Deshpande. 2020. What Is Digital Marketing? Definition,
Types, Best Practices with Examples. [Online] Available Through:<
https://marketing.toolbox.com/articles/what-is-digital-marketing-
definition-types-best-practices-with-examples >.