BMP3006 Assessment 2: Digital Marketing Strategy for McDonald's

This presentation examines the application of digital marketing within McDonald's communication strategy. It explores the various platforms used by McDonald's, including social media, email marketing, radio advertisements, and YouTube campaigns, to promote their services and engage with customers. The analysis considers the effectiveness of different strategies, such as the use of apps, email newsletters, and Twitter feeds, in reaching target audiences and conveying brand messages. The presentation also highlights the importance of adapting marketing strategies to leverage digital channels, emphasizing the role of platforms like Facebook and TV ads in reaching a broad demographic. The conclusion underscores the significance of digital marketing in contemporary brand communication, emphasizing its versatility and potential for enhancing customer awareness and engagement. This assignment is designed to provide students with a comprehensive understanding of digital marketing practices, offering insights into real-world applications and strategic considerations for effective communication.

BMP3006 Practical Digital Marketing
• Assessment 2 - Individual Presentation

Use Of Digital Marketing In A Specific
Communications Strategy
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• ID:

INTRODUCTION
Digital marketing is the important part of the marketing mix and brand promotion it is a online form of
marketing which involves use of internet along with the electronic gadgets in order to promote the and
communicate with the customers for product and services awareness (Chaffey and Smith 2017). Digital
marketing in the present condition have multiple internet platforms for marketing such as the social media,
Emails, display ads, search engine optimization, TV, radio, and so on. MacDonald is world popular American
company for fast food, It was founded in 1940. In this report digital marketing and its role in the
communication, prospect of MacDonald marketing mix is considering

DIGITAL MARKETING AND ITS USE IN
SPECFIC COMUNICATION
STRATERGY
Digital marketing is one of the crucial way of product and services promotion or advertisement, which is
essentially involve in the marketing mix for the different strategy of communications (Durda 2017). As
organizations is planing for their new products quality, variety, pricing, and discount, in order to achieve
more profit and success in the business. By attracting more customers and for that marketing
communication strategy's are important which can make customers aware about new products, price,
variety and discount. So organizations important communication task is to make people aware about new
services and products and in this for accomplishment of this task different plate form of the digital
marketing is use, such as TV ads, Emails, radio ads, video streaming, search engine optimization, social
media plate forms etc.

CONTINUE
MacDonald is using multiple ways of promotion in their marketing mix strategy for effective
communication about their service's to the customers.
Online apps- McDonald's is managing different app for promotion, communication and advertisement of
their service's. Such as the track My Macca's App, fruit Smoothie app, MacDonald coin offer app.
Emails- Email is a formal way of digital marketing it totality based on sending of emails in order to
develop the relationship with customers. Here commercial message regarding product and services.
McDonald's use this to make their customers aware about their new offers.

CONTINUE
Radio ads- Radio advertisement one of the best way to broadcast the product and service's information. It
aid to inform the customer about services at their chill time, in which they can think for the offers and close
the sell. For successfully radio ad it need proper research of customers, channel, and the voice talent.
McDonald's use the radio to attract numbers of customer for their services with the aid of attractive radio
activities such as the test quiz completion, where they offer the multiple gift options for radio learners who
participate in their game, in this way company promote their product at radio.

CONTINUE
You-tube- Its a biggest field of communicating and sharing information. McDonald's is using you-tube
campaign in order to communicate with their customers regarding their questions about products and
services (Moravcikova and Kliestikova 2017). Company provide the compete solution to their
customers with aid of this campaign.

CONTINUE
Twitter- McDonald's is maintaining their Twitter page in prospect of entertaining their follower and to
promote their product with the aid of info-graphics, video content and so on. Company is investing lots of
time in USA for updating their twitter feed with attracting content it has almost 995,000 followers (Yoga,
Korry, Yulianti, 2019).

CONCLUSION
From the complete analysis of the digital marketing and its use for the communication strategy by the
organizations It has been concluded that digital marketing can be use in multiple ways through different
online platforms for the communication and to make customer aware about the brand services and product
updates. Social media is one of the bests way of digital marketing communication, where numbers of
community and groups of people are present. With aid Facebook company can communicate to their
customers for its new product and offers. Other then the face book there some other digital marketing
communication techniques such as the TV ads to reach every group of the people. Radio, search engine
optimization etc.

REFERENCE
Chaffey, D. and Smith, P.R., 2017. Digital marketing excellence: planning, optimizing and integrating
online marketing. Taylor & Francis.
Durda, V.V.J.M.L., 2017. Advertisement and Digital Marketing in Terms of Czech Companies.
International Journal of Research in Marketing, 34(1), pp.22-45.
Kannan, P.K., 2017. Digital marketing: A framework, review and research agenda. International Journal
of Research in Marketing, 34(1), pp.22-45.

Thank you!

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