Digital Marketing Report: Media Bounty's Social Media Strategies

This report delves into the realm of digital marketing, examining its core concepts and practical applications, with a specific focus on the strategies employed by Media Bounty, a social media marketing agency. The report begins by defining key terms such as marketing, digital marketing, and social media marketing, and then explores the marketing mix and communication mix. It emphasizes the importance of digital and social media marketing for contemporary businesses, highlighting benefits like increased brand awareness, enhanced website traffic, and cost-effectiveness. The report then analyzes social media content, providing examples and screenshots, and assesses its effectiveness. The report concludes by summarizing the key takeaways, emphasizing the role of digital marketing in driving customer engagement and business success. It provides insights into how businesses can leverage social media to connect with customers and promote their products or services.

Practical Digital Marketing

Table of Contents
INTRODUCTION...........................................................................................................................3
PART 1............................................................................................................................................3
Meaning of marketing.................................................................................................................3
Marketing mix and engage of communications mix..................................................................3
Meaning of digital marketing.....................................................................................................4
Social media marketing..............................................................................................................4
Importance of digital marketing and social-media marketing for contemporary business.........4
PART 2............................................................................................................................................5
Social-media content and it's example........................................................................................5
Screenshot ..................................................................................................................................6
Effectiveness of social-media content........................................................................................8
CONCLUSION...............................................................................................................................8
REFERENCES ............................................................................................................................10

INTRODUCTION
Digital marketing is explicated as a process or utilisation of internet to reach towards a
large number of customers. The aspects of digital marketing include a broad prospects such as
including customer through mail, online search platforms, use of social media and many more.
Social media marketing refer to the use of social media tools to interact with audience with
motive of enhancing traffic on website. In simple terms, social media profile involve and publish
great content on digital media profile to reach towards a large section of consumer. This report is
written from perspective of Media Bounty and it is a social media marketing agency established
in London and it is well-known for their social media marketing, digital marketing strategy and
content marketing services (Anjum, Thomas and Prakash, 2020). Moreover, this report
highlights on meaning of marketing, marketing mix and communication mix. In the last,
example of social media contents will also be included in this report.
PART 1
Meaning of marketing
The term marketing refers to different section of activities that are performed by an
organisation for promoting sell and buy of product and service. In simple terms, marketing
consider advertisement, selling and delivery of commodity to customer, retailer or whole-seller.
Digital marketing is most frequent terms which are introduced and engaged by Media Bounty
and all other organisation because it enhance demand of products through introducing business
on online platforms.
Marketing mix and engage of communications mix
Marketing mix is explained as a combination of different communication of a business.
Within this marketing mix engage everything from small brochures, website content and all
areas of market that aids Media Bounty towards reach of large section of customers (Chitra and
Sasikala, 2016). Product, price, place and promotion are the main pillars of marketing mix. For
engage of communication mix organisation engage process, people and physical evidence. It
undertake all elements of marketing mix to deliver better quality of products for satisfying
customers through perceived market study. Brand position of marketing perform an important
role such Media Bounty generate existence of products with use of communication mix.

Communication mix is engaged with marketing mix through engage and utilise of digital
marketing strategy in organisation.
Meaning of digital marketing
Digital marketing is a current form of marketing to promote and sell of products as well
as services through use of internet. This is explained as a form of different online marketing
channel like, Media Bounty include search engine, social network and email etc. to target
audience for enhancing consumer trust within brand. Further, digital media introduced marketing
channel to increase sales through use of paid campaign that advertise products on Facebook,
Google and digital media platforms (Dahiya and Gayatri, 2018). Media Bounty formulate a
whole process that is easy to manage because it decide goals and then delegate them within
teams for accomplishing all targets in minimum time-period. Online marketing channel increase
performance metrics and information with use of internet by transferring information in
minimum time. Moreover, Media Bounty include all marketing method and channel to promote
product that relate with electronic devices such as TV, mobile-phone and electronic billboards. It
results digital marketing increase a large range of individuals that define focal point with digital
marketing campaign and it is because digital marketing is one of the most powerful channel that
execute aspect which increase traffic on company website.
Social media marketing
The term social media marketing refer to use of social media and network for marketing
organisation product and services. Along with this social media marketing provide new ways
and methods to organisation for stretch towards new customers with engaging existing
customers. It also promote company vision, mission and culture by use of social media
marketing (Lepkowska-White, Parsons and Berg, 2019). Media Bounty generate and use data
analytic tool because it help marketers for tracking the success of organisation efforts. Social
media also change function of society and one of them is to connect with each other. Like,
Facebook, Twitter and many other platforms are utilised by individuals for interacting with each
other. Moreover, social media website also allow organisation or business for generating
different tactics and strategies for promoting content that attract a large number of customers.

Importance of digital marketing and social-media marketing for contemporary business
Modern-day business owner constantly look for different ways to promote organisation
brand within market for interacting with potential customers. Social-media is explained as a
great way of engaging customers and also to attract with new ones. Small business and social-
media marketing strategies provide advantage to current small and medium scale organisation
for compete with large organisation. Some aspects that demonstrate benefits of social-media and
digital marketing are mention as follow:
 Increase in brand awareness- Social-media marketing make it easy for organisation to
spread about word that promote company products and services. Along with this
interacting with customers on social-media is explained as an important marketing
strategy and it is used by Media Bounty for building company as a brand (Pandey, Nayal
and Rathore, 2020).
 Enhance in traffic- The current customer base is also focus on internet to monitor
review about products and services of company. So with increase in company traffic
management also increase sales of products. Therefore, with appropriate digital
marketing strategy marketers increase sale of business by promoting company products
at various platforms. In simple terms, marketing with use of social-media is easy for
Media Bounty and other business owner that schedule and engage follower in
organisation to engage more number of customers within business.
 Cost effective- To generate an advertising strategy, digital and social-media marketing
are one of the most cost-effective methods. With create an account on social networking
platforms it is easy to decide and develop methods that make easy results for company to
promote better results related with organisation with low cost. It is because all
individuals as well as company are active on electronic media platforms.
PART 2
Social-media content and it's example
In the present scenario, social media is explained as a simple aspect that exists in future.
There are different aspect relates with types of social-media and internet marketing (Prasad and
Saigal, 2019). They are used by organisation for discover about all needs that match with needs
and wants of individuals. With increase in globalisation the number of business is also increased

it results competition among market is enhanced. This also serve as a method through which
engage of customers within business is increased. Their are different factors relates with method
such as Blog, demonstrating content on company website, emails etc. to run and organise better
campaign related with business. Along with this Media Bounty present a series of different
approach that generate better campaign and it also define series of marketing campaign which
make frequent results for business. On the other side, Media Bounty pertain an appropriate
approach to interact with individuals by use of social-media. Further, organisation respond
towards about all queries of customers (Saura, Reyes-Menendez and Palos-Sanchez, 2020). By
use of all media techniques such as Blog helps Media Bounty to transfer about updated
information about company products within market. Along with this Twitter is explained as one
of the most of well-known social-media platform and it define about all comments related with
company product. Moreover, most of the business owner are active on Twitter so it demonstrate
important information easily to all customers. With recent time, it is analysed that Media Bounty
generate a social-media campaign. The motive of organisation is to demonstrate about
responsibilities of individuals and business towards environmental change. It results
management seek brand and take duties to demand and implement essential changes within
business. Their are different success factors are corporate as well as develop that aids to generate
action through which change among business is implemented. Moreover, by facing about all
threats and problems are also implemented and it make appropriate approach for implement of
social and environmental change.

Screenshot
Illustration 1:
Source(https://www.thedrum.com/news/2019/11/27/conscious-advertising-
why-media-bounty-puts-purpose-the-heart-its-agency-model)
The above diagram demonstrate about winner that engage in the competition and they relates
with different awards. For each category different awards are provided to individuals which
match or relates with different approaches that provide factors to persons for introducing about
all areas (Shen and et. al., 2020). The best social-media agency award is achieved by individuals
and it focus on company factors that demonstrate company efficiency among their work. It also
explained about individual results through which identification of award is easy to recognise.
Moreover, this also transfer about all rewards and it explain about company efficiency. It define
about company efficiency that make longer results to gain better position in market.

Illustration 2: Source(https://www.thedrum.com/news/2019/11/27/conscious-
advertising-why-media-bounty-puts-purpose-the-heart-its-agency-model)
Logo perform an important role and it is used by management for increasing the number
of promoters. It aids organisation for performing all work that provide allowances to develop
long term vision. Media Bounty also provide template to all individuals and it is related with
vision of country. Long term growth perform an important role and it explained about
environmental aspect through which social results are generated to transfer about essential
changes in industry. The inception work with conscious ways and it embrace about transparent
results that make longer results and implement effective change in company. Moreover, strategy
also perform an important role which explain changes in industry.
Overall campaign focus on spread of word that spread towards a wide range of festive that are
related with edition bars (Staton, 2016). There are different functions performed by management
and it encourage customer to share better results for organisation.
Effectiveness of social-media content
The term effectiveness related with social-media is a broad concept and it describe about
company value and it importance among organisation.
 Social-media ensure organisation generate and add high-value and for Media Bounty. It
results management obtain value for its stakeholders. This also allow business to
generate adequate value with customers to increase value in fast manner.

 The another important effective factor which is related with content of social-media
allow an organisation for targeting about adequate factors to make campaign by which
better results related with communication is achieved. Moreover, effective aspect that
engage social-media provide assurance to organisation and this is required by persons to
evaluate overall success factors. It also results marketing activities aids for evaluate
about all successful factors.
 Cost perform an important role to manage and develop appropriate results by performing
all work with use of digital marketing. The main purpose to develop syndicate content
increase visibility of company operations by performing all task through decided
strategies (Yadav and Rahman, 2018). Media Bounty improvise all those factors by
which recognition about brand is engaged at a wider level. On the other side, all
companies work with motive of attracting a large number of customers with minimum
cost. It is because the more attracted individuals increase sales of company products.
 The incorporation related with social-media content provide a right way that increase
possibility for performing all work with minimum business value. This also convert
about all company factors through which longer results is obtained by organisation by
completing all task in an appropriate manner through using social-media contents. It also
define about protecting world to make vision related with future generations.
Environment perspective relates with identification of factors that enable social-media to
improve profitability of organisation.
CONCLUSION
With analysis of above report, it is concluded that marketing perform an important role to
buy decisions related with customers. It also helps an organisation for increasing profitability of
business. Their are various task performed by business by engage of different activities such as
marketing mix perform an important role and it focus on profitability of business. Matching of
products is also offered by organisation which leads business to complete all work according to
market requirements. Along with this with extended communication mix marketers facilitate
about sustainable results in business by utilising modern techniques and tools to reach towards
potential customers.

REFERENCES
Books and Journals
Anjum, A., Thomas, M.R. and Prakash, P.K., 2020. Digital Marketing Strategies: Effectiveness
on Generation Z. SCMS Journal of Indian Management, 17(2), pp.54-69.
Chitra, K. and Sasikala, K., 2016. Social media marketing strategies for enhancing brand
awareness: A study with reference to select startups. Asian Journal of Research in
Social Sciences and Humanities, 6(9), pp.1081-1095.
Dahiya, R. and Gayatri, 2018. A research paper on digital marketing communication and
consumer buying decision process: an empirical study in the Indian passenger car
market. Journal of Global Marketing, 31(2), pp.73-95.
Lepkowska-White, E., Parsons, A. and Berg, W., 2019. Social media marketing management: an
application to small restaurants in the US. International Journal of Culture, Tourism and
Hospitality Research.
Pandey, N., Nayal, P. and Rathore, A.S., 2020. Digital marketing for B2B organizations:
structured literature review and future research directions. Journal of Business &
Industrial Marketing.
Prasad, P. and Saigal, P., 2019. Social media marketing: Tools and techniques. In Application of
gaming in new media marketing (pp. 202-214). IGI Global.
Saura, J.R., Reyes-Menendez, A. and Palos-Sanchez, P.R., 2020. The Digital Tourism Business:
A Systematic Review of Essential Digital Marketing Strategies and Trends. Digital
Marketing Strategies for Tourism, Hospitality, and Airline Industries, pp.1-22.
Shen, C.W and et. al., 2020. Social media marketing of IT service companies: analysis using a
concept-linking mining approach. Industrial Marketing Management, 90, pp.593-604.
Staton, M.G., 2016. Improving student job placement and assessment through the use of digital
marketing certification programs. Marketing Education Review, 26(1), pp.20-24.
Yadav, M. and Rahman, Z., 2018. The influence of social media marketing activities on
customer loyalty: A study of e-commerce industry. Benchmarking: An International
Journal.