Presentation: Digital Marketing Strategy for XYZ Pty Ltd, Melbourne

This presentation focuses on developing a suitable digital marketing strategy for XYZ Pty Ltd, a Registered Training Organisation (RTO) in Melbourne. The presentation aims to leverage digital marketing to promote the organization's training programs, including operational management, leadership, project management, and business diplomas. It analyzes the importance of digital marketing, particularly social media, and addresses the need to update and utilize the Facebook and LinkedIn pages effectively. The proposed strategy includes a targeted digital marketing campaign, highlighting the benefits of digital marketing for reaching the millennial generation and aligning with the organization's vision of fostering personal and professional growth through quality business training. The presentation concludes by emphasizing the suitability of digital marketing and social media for brand promotion.

Presentation

The main aim of this power point presentation is to
determine suitable marketing and promotional strategy
for XYZ Pty Ltd trading as MMI Professional
Education is an Australian boutique education provider
in Melbourne Registered Training Organisation -RTO).
For this there is Presentation and negotiation of the
draft work with relevant stakeholders.
Introduction

Aim
The aim of this Presentation is to determine THE SUIATBLE MARKETING
STARGEY FOR XYZ Pty Ltd trading. For this purpose there is
focus on digital marketing strategies that can help in achievement
of required transformation for this organisation.

Objectives
• To analyse the requirement of digital marketing strategy is based on use of appropriate social media tools for
promoting the message.
• To determine the importance and benefits of using digital marketing strategy in the present changing scenario.
• The Facebook page is rarely updated and the the LinkedIn Page is not in use so these shortcomings have to be
managed in this scenario.

Marketing strategy
For this purpose a attractive digital marketing campaign will be stared
where there will be major highligts of the digital marketing
campaign is mentioned in the next slide:

Key points to be highlighted
Product Target Market Price
Corporate Training
Topics:
Operational
Management
Leadership
Project Management
Emotional Intelligence
Change Management
 Management
 Individuals looking
for up skilling to
advance their career
Face to Face classroom
(average of 10
participants) $
2,000/participant
Online $ 800/participant
Individual coaching $
150/hour
Diploma of Business Domestic students Blended learning:
$ 4,000/student

Data Analysis
Q.1: Do you believe that this is right time to use digital media strategy for
promotion?
Response: Yes, because it is one of the most cost effective strategies and at
same time it is going to help in easily targeting the millennial generation.

Q&A
• Q2: Do you feel that this social media campaign is in alignment
with the mission and vision of the organisation?
• Response: Yes, the vision is to develop outstanding individuals
through quality business training that encompasses personal
and professional growth. This campaign is going to help our
employees in learning more advanced and updated skills.

Conclusion
From this PPT it has to be understood that digital marketing campaign
and use of social media applications is very suitable in present
scenario for the purpose of promoting the brand.

Thank You