Exploring Digital Marketing Strategies: A Report on Promotion Methods

This report provides an overview of digital marketing strategies, emphasizing the use of online technologies to promote products and services. It highlights key strategies such as Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, Content Marketing (exemplified by Coke's 'Share a Coke' campaign), Social Media Marketing (illustrated by Beardbrand's niche targeting), Affiliate Marketing (with Amazon as a prime example), Marketing Automation, Email Marketing (as used by Amazon Local), and Online PR (highlighted by Pepsi's augmented reality campaign). The report concludes that leveraging these digital communication and marketing technologies is crucial for businesses to expand their reach, engage with their target audience, and ultimately drive revenue growth.

DIGITAL MARKETING

Contents
INTRODUCTION
Digital Marketing Strategies
SUMMARY
REFERENCES

INTRODUCTION
Digital marketing is the component of marketing that utilizes internet and online based
digital technologies such as desktop computers, mobile phones and other digital media
and platforms to promote products and services. This report highlights different strategies
of digital marketing with its suitable examples. This is done in order to expand the forces
of business.

Digital Marketing Strategies
Search Engine Optimization
With the help of this tool companies tries to improve the quality and quantity of
traffic they get in form of audience when they are about to visit the website. But the
traffic that is gathered through this tool is more on the side of unpaid medium rather than
paid. This is a necessary aspect. Companies communicate with this method with the help
of search engines such as Google and appear their listing on the top so that people prefer
them over their competitors.

Pay Per Click
This aspect is an advertising model for company which is used so that they can
drive traffics to websites. Companies such as LinkedIn or Indeed will pay college
websites so that they can publish their advertisement on their page. Mostly they associate
themselves with first tier search engines too but in the event of increasing their spread
they find more routes to promote their activities and business.

Content Marketing
In order to promote their business and communicate to audience through this method it is
important for them to make sure to use the right content. For instance one of the most
success gained through this method was by Coke in their Campaign Share a Coke. They
used more than 100 famous and common names in order to increase personalization. This
helped to gather the attention of people at a rapid pace.

Social Media Marketing
Every company operating on a large scale or a start up has a presence online which they
are trying to grow so that they can reach more audience and gain more publicity. For
instance company such as Beardbrand has established their presence through this option
and they are targeting niche audience for male groom supplies.

Affiliate Marketing
One of the most successful companies using this method is believed to be
Amazon as they have established their communication and channel of marketing with the
help of this method. For different products they have used different affiliates and set their
rate up to 10 per cent which depends solely on category. If someone order through
affiliate link then whoever is the affiliate will earn a commission on customer’s cart.

Marketing Automation
Marketing automation helps to identify customers that have potential. It helps in
making the process of sales somewhat automated and making it easier for the sales team
to approach. This helps businesses operating on small or large scale enhance their sales
funnel. With the help of getting the process automated they are able to improve and
streamline the process of marketing through sales which helps them to generate and
satisfy more customers.

Email Marketing
Amazon use this method which goes by Amazon local to assess call to send out
mails in a timely manner so that they can get feedback from customers. They also give
users the options of liking or disliking so that they can assess it and suit their request.
They understand that most of the customers do not prefer to read mails which is why they
keep it short with the same subject so that they can collect their attention.

Online PR
Large scale companies such as Pepsi used the function of augmented reality with
technology to track facial aspects and to try a goof on Halloween. People entering that
washroom can see their face changing and converting to clowns that are scary and other
creatures that were scary. It was high time for company as it got over 2 million views on
YouTube with a lot of mentions on PR. With the help of this medium they able to reach
wide audience.

SUMMARY
From the above analysis and examples assessed of different organizations it can
be clearly assessed that technologies of digital communication and marketing are
important through which they can promote their business and reach more audience. This
can help them to generate more business and revenue. This way by taking the right use of
the right method they can excel and target their customer base easily.