Digital Marketing Report: Netflix Social Media Strategies Analysis

This report provides an in-depth analysis of digital and social media marketing strategies, using Netflix as a case study. It begins by defining key marketing concepts such as marketing mix, digital marketing, and social media marketing, and explains their importance for businesses. The report then delves into specific examples of social media content, focusing on video content and company news, and evaluates effective marketing campaigns employed by Netflix. Furthermore, it examines models and standards used in digital marketing, emphasizing the importance of effective social media content for brand recognition, conversion potential, customer experience, and cost-effective campaigns. The report concludes by highlighting the significance of these strategies for business growth and success in the digital age.

Practical Digital
Marketing
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Table of Contents
Introduction......................................................................................................................................3
Main Body.......................................................................................................................................3
Part 1................................................................................................................................................3
Define Marketing....................................................................................................................3
Define Marketing mix and where the communication mix fits..............................................3
Digital marketing....................................................................................................................4
Social media marketing..........................................................................................................4
Explain why digital marketing and social media marketing are important for businesses....5
Part 2................................................................................................................................................5
Two example of social media content....................................................................................5
Effective campaigns...............................................................................................................7
Models and standards for digital marketing...........................................................................8
Importance for effective social media content.......................................................................9
Conclusion.......................................................................................................................................9
References......................................................................................................................................11
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Introduction
The role of social media marketing is related to one of the greatest digital marketing
channel that actually help the different business in order to make sure about visibility of the
businesses. While the use of social media marketing is all related to social media platform where
a company try to start web marketing and new traffic rules in order to increase effectiveness and
prospective lead to high business values. The chosen organisation for completion of this project,
which is an American ancient company (Bui, 2018). It was founded in 1997 by Reed Hastings
and Marc Randolph in California. Its headquarter is in Los Gatos, California. In the recent time,
Netflix is the organisation which use social media concept and digital marketing with effective
marketing mix strategies. This project are divided into two parts, part one clarify the digital,
marketing mix, digital marketing and social media marking concept. While in second part there
are social media platform, with different campaigns and importance for effective social media
content.
Main Body
Part 1
Define Marketing
Marketing is the activity which are mainly related to the set of activities, different
institution, and make different process. These process are mainly related to creating,
communication, delivering and making exchange offers that affect the decision of customer at
large platform. In simple terms it can be said that marketing is the concept which use for
promotion to buy and sell the products or services (Cvitanović, 2021). This will make a strong
relation with major actions, undertaken by the customer and maintain the relationship with
different customer. Mainly marketing is related to product, price place and promotion.
Define Marketing mix and where the communication mix fits
This will include the plan which are mainly focus on the area where a comprehensive
marketing plan is used. This will mainly include the four P's of the company and their product, it
will include product, price, promotion and place of the company product which they actually
serve to their valuable customer. While it comes to the effective marketing strategies, broad
range of the areas are used and complete all the four Ps in the marketing mix plan and
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professional are hire for getting best advantages of the company. The product of the marketing
mix content is relate to the item or service which a company serve to their customers. The
product must be different from the other products to make strong and effective competitive
advantages. Second P is related to price which means the selling price of the product which
reflect for customer that they should be pay for the use of products. Third is Promotion, It is
known as the campaign which is related to sales promotion, selling and different public relation
techniques (Heinze and et.al., 2020). It will include the communication mix process of the
company as here a company try to communicate with the other stakeholders of the company.
While place is place which is related to concept of area where the company try to sale their
products and shown there availability in market.
Digital marketing
Digital marketing include the concept of all marketing efforts, which are mainly achieved
by the companies for using electronic devices. While it comes to digital marketing concept, it
can improve the sales lead and using different display advertisement through various digital
marketing platform. With the help of digital marketing concept, most of the MNC's can increase
their volume of sales and effectively improve the importance of companies production via using
promotional techniques (Kabir, 2017). With the help of different electronic devices people can
easily manage the use of promotional messaging to measure the impact of the company and its
promotional techniques.
Social media marketing
This is one of the best marketing strategies for the growth of business, and help the
companies to use effective way to contribute the size of prospects. Most of the companies are
using social media brand through the use of Facebook, twitter, Instagram and Pinterest. This is
known as internet marketing that actually involve the sharing and creating concept on the social
media platform. This will be done by the organisation to achieve different promotional and
marketing brand goals (Kannan, 2017). All of these are related to social media concept which are
effective for the use of getting target audience and make effective marketing content in order to
use different target audience.
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Explain why digital marketing and social media marketing are important for businesses
There are different businesses which are used digital and social media marketing and the
impact of these marketing is very beneficial and important for their own business growth. With
the help of social media marketing people can easily improve the growth of their businesses.
Some of the major advantages are useful and effective. Like it will help in improving the brand
image, as it will include the 91% marketers through the social media platform (Key, 2017). This
will further help the companies to make cost-effective approach as it will be useful and make
smart promotion in order to create cost-effective strategies. Further it will improve the brand
image and engage more and more customer which are related to the customer growth. With
having all knowledge of social media marketing companies can easily spread the market
awareness in between all their employees (7 reasons why social media marketing is important for
your business, 2021). All of these activities and engagement are related to promotional activities
and suitable for the effective growth of company.
The use of digital marketing is very helpful for understanding the nature of company and
make sure about the monitoring process of their customer and competitors too. With the use of
digital marketing platform companies can easily get the access through different customers,
know more easily to get the targets. After that company can easily make accessibility which are
relevant for the growth of company. Further it will include the concept of different competitors
which are love to shop online. The use of digital marketing is come on the basis of digital
marketing concept and relevant for the growth of company. So it is very important for the
company to make social and digital marketing platform.
Part 2
Two example of social media content
There are various social media content which are become popular in these days, so it is
very important for the companies like, Netflix to promote their promotion through social media
content. It is a big challenge for the Netflix to promote their services and products in order to
maintain social media content. Two main examples which are prevailing in society for promotion
is related to Videos and companies news (Social Media Content Ideas and Examples for
Brands, 2021). With the help of these two content company can easily get promotion in the
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context of market. They help the company to promote their products on social media platform
and share some valuable efforts to their customer in very less time.
Videos: In the end of 2020, digital videos and stories will make the approx. 90% traffic
in social media content. Netflix promote their new films, web series promotion through their
videos by posting them on different social media platform (Trejo, 2018). They share their stories
through Instagram and Facebook, share live videos on snap-chat, YouTube and many more
channels. This is the most effective and valuable platform for promoting their products during
their promotions. They even can share their videos on any other or personal channels, which
increase the number of customer who are get interested in some interesting video promotions and
teasers.
Companies news: This is an another and innovative way to share the data with
company's special customers. Netflix share some major exciting and interesting news about the
company which will attract customer. They share different type of innovation, new product
information, introducing some hiring process to press the pressure on company to make more
and more promotions (Kingsnorth, 2019). Most of the company including Netflix, launching
their companies news mostly on twitter. Netflix try to promote their new and interesting stories
and web-series on social media platform through Instagram, Facebook and twitter. Sometimes
recruitment related information they share on LinkedIn.
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Effective campaigns
In the chosen campaign, here they try to promote their new film, Blindfolds a horror
genre film. They try to promote and attract more customer in order to promote their new release
film. They use social media marketing strategy in video promotion and make sure about not to
reveal everything just make a suspense account in customer so that they can use and create
account on Netflix and watch the new film. They are used to promote their promotion while
using special genre, series and creators. All of these action just create curiosity in the customer's
mind and use different and special efforts (Inside and secretly effective for Netflix, 2021). These
campaigns are very much effective and appropriate for the use of social media content and make
effective promotion.
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Illustration 1: netflix shows and movies, 2021

In the second social media campaign, they are trying to, “Too Hot to handle” show which
comes in funny and romantic genre. Here they choose their promoting stage at Instagram. On
Instagram, more than 19 millions followers. That is the reason most of the promotion of Netflix
are designed on Instagram page (Rakhmetzhan and Medukhanova, 2018). Here most of the
customer see and come to know about the any new and special feature which is described by the
company for promoting different film, series and TV shows. Netflix use simple approach to use
and post different with major hashtags at all over their post (A Case Study on Netflix’s
Marketing Strategies & Tactics, 2021). Which help them to expand and make more trending post
on the Instagram, which will help the company to expand their business and promote most of
their products in a good and strategic way.
Models and standards for digital marketing
There are lots of model and standards are used for improving digital marketing
campaigns in Netflix. They are using personalised content marketing, Website development, E-
mail marketing, search engine optimization and different social media marketing content for
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Illustration 2: Netflix marketing strategies, 2021.

improving the standard in the company (A Case Study on Netflix’s Marketing Strategies &
Tactics, 2021).
Importance for effective social media content
There are various reason which are used and manage by the company for promoting
social media content. This will help the company who are promoting their products in social and
digital marketing. There are lots of effective use of social media marketing content that help the
company to grow and expand their business at some valuable cost. (6 reasons social media can
be effective for your business, 2021)
 Increasing Brand recognition: For increasing brand image which will improve the
brand visibility and standards to work and expand the nature of social media marketing.
This is being an effective platform to reach and make engage activities for the customer
and make more familiar activities.
 Improving your converting potential: Every time a customer get and engage with some
valuable content then it would be used by social media content (Nikunen and et.al.,
2017). Build an effective social media content help Netflix for improving their potentials
and make more positive interactions.
 Creating richer experience: Social media platform is related to different valuable
stakeholders to make some targeted in allowing communicate faster. In order to satisfy
the customer will make different experience and help the company to promote the brand
and bring more new customer.
 A cost-effective campaigns: This strategies will be very helpful for the company to
make cost-effective strategies and make sure about the effective communicative way.
This will help the company to promote more and attract different customer by giving
more benefits.
Conclusion
From the above project it is concluded that the use of digital and social media marketing
is all related to the growth of company. These strategies are very helpful for the growth and
promotion of the companies for working in an effective and essential marketing tools. While the
use of digital, social and marketing mix strategies are beneficial for attracting more customer and
make sure about the company and expand the brand value within the customer oriented market.
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Company use different advertisement through Facebook, Instagram and LinkedIn profile. The
use of effective campaigns and their different strategies are beneficial for the growth and
prospective of the company for using some interesting and realistic approaches to covert their
customer with ease.
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References
Books and Journals
Bui, V., 2018. Digital marketing guide for B2B start-up. Case Circology.
Cvitanović, P.L., 2021. The analysis of digital marketing tactics of selected insurance companies
in Croatia. EFZG working paper series, 2021(03), pp.1-21.
Heinze, A. and et.al., 2020. Digital and social media marketing: a results-driven approach.
Routledge.
Kabir, M., 2017. Facebook advertising–an innovative digital marketing communication tool.
Kannan, P.K., 2017. Digital marketing: A framework, review and research agenda. International
Journal of Research in Marketing, 34(1), pp.22-45.
Key, T.M., 2017. Domains of digital marketing channels in the sharing economy. Journal of
Marketing Channels, 24(1-2), pp.27-38.
Kingsnorth, S., 2019. Digital marketing strategy: an integrated approach to online marketing.
Kogan Page Publishers.
Nikunen, T. and et.al., 2017. Micro-Enterprise's Digital Marketing Tools for Building Customer
Relationships. Management (18544223), 12(2).
Rakhmetzhan, A. and Medukhanova, L., 2018. The influence of digital marketing on consumer
behaviour. International Relations and International Law Journal, 78(2), pp.123-130.
Trejo, J.M., 2018. Designing a Digital Marketing Model Innovation to increase the
Competitiveness. First insights in Mexico. Nova scientia, 10(20), pp.569-591.
Online
6 reasons social media can be effective for your business, 2021. [Online]. Available through:
<https://rbl-brandagency.com/6-reasons-social-media-business/>.
7 reasons why social media marketing is important for your business, 2021. [Online]. Available
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social-media-marketing-is-important>
A Case Study on Netflix’s Marketing Strategies & Tactics, 2021. [Online]. Available through:
<https://www.themarcomavenue.com/blog/a-case-study-on-netflixs-marketing-
strategies-tactics/>.
Inside and secretly effective for netflix, 2021. [Online]. Available through:
<https://www.fastcompany.com/90309308/by-any-memes-necessary-inside-netflixs-
winning-social-media-strategy>.
Social Media Content Ideas and Examples for Brands, 2021. [Online]. Available through:
<https://blog.hootsuite.com/content-idea-cheat-sheet/>.
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