Digital Marketing Report: Analysis of Netflix's Marketing Approaches
VerifiedAdded on 2023/01/05
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AI Summary
This report provides a comprehensive analysis of Netflix's digital marketing strategies. It begins by contrasting digital marketing with traditional marketing, specifically within the context of Netflix's operations. The report then delves into the examination of customer touchpoints and the omni-channel nature of the customer journey for Netflix subscribers, highlighting how the company engages with its audience. Furthermore, the report analyzes the data generated through digital marketing efforts, showcasing how Netflix leverages this data to understand customer preferences and behaviors. The analysis extends to how this data enables marketers to map the customer journey, ultimately improving both company performance and the overall customer experience. The conclusion summarizes the key findings, emphasizing the importance of digital marketing in today's business environment and its role in enhancing customer relationships and maximizing profitability.
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