This report provides a detailed analysis of Nike's digital marketing plan, addressing key aspects such as customer segmentation, digital marketing objectives, and the digital marketing mix. The report begins by producing a customer persona for a specific segment, considering demographic, geographic, psychographic, and behavioral factors. It then recommends two SMART digital marketing objectives based on the identified customer segment and online behavior, focusing on increasing online orders and brand awareness. Furthermore, the report recommends a justified digital marketing mix, including elements of place, price, product, and promotion, with a focus on effective communication strategies and the implementation of the AIDA model to attract and retain customers. The analysis highlights the importance of understanding consumer behavior, utilizing social media platforms, and measuring the effectiveness of digital marketing efforts to achieve Nike's business goals.