Regent College London: Digital Marketing Strategy Presentation

This presentation, created for BMP3006 at Regent College London, analyzes the digital marketing strategies of Nike and Adidas. It defines digital marketing and explores its application through social media platforms like Twitter and Instagram, highlighting their role in promoting products and services. The presentation examines how these platforms contribute to the marketing mix, focusing on promotional aspects and customer engagement. It includes real-life examples of how Nike and Adidas use these platforms to reach target audiences, build brand image, and drive sales. The analysis incorporates current studies on digital marketing, providing insights into the effectiveness of these strategies and the importance of understanding customer needs and preferences. The presentation emphasizes the importance of digital marketing in today's competitive environment.