Report: Marketing & Communications Strategy for Nokia 3310 Relaunch

This report examines the marketing and communications strategies for relaunching the Nokia 3310 in a digital world. It analyzes the elements of the marketing mix (product, price, place, promotion, people, process, and physical evidence), detailing both positive and negative effects on the product's success. The report identifies research requirements, including primary methods like interviews, surveys, and focus groups, and secondary methods such as internet data, government agencies, and public libraries. A detailed research plan is presented, focusing on customer needs, survey results, and secondary data analysis to determine the feasibility and optimal strategies for the Nokia 3310 relaunch, concluding with the importance of adapting to customer needs and market changes.

Marketing &
Communications in a
Digital World

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................19

INTRODUCTION
Marketing & Communications in a Digital World refers to the use of methods and
techniques through which the organizations can make sure that they are able to appropriately
implement the strategies for the particular purpose of attainment of the future goals and
objectives in a right way which will be helpful in ensuring that the efficiency and effectiveness
level can be enhanced in a proper manner (Camilleri, 2020). This report will focus on Nokia
3310. Nokia is planning to relaunch it in the market after a gap of many years. In this report, a
detailed and specific focus will be made on the explanation of the Marketing Strategy to be used
for the purpose of making the product successful in the market.
MAIN BODY
Elements of the Marketing Mix-
There are various elements in a Marketing Mix which are quite essential to be applied.
Therefore, it is necessary that they are analysed in a right way so that the marketing goals and
objectives are attained (Condorelli and Padilla, 2020). Thus, it can be stated that the Marketing
Mix for Nokia 3310 can be explained as follows-
 Product- Nokia 3310 is a product which has a lot of features which are associated with it
and therefore in this way fulfils the customer needs and requirements.
 Price- Nokia 3310 is a product with an affordable price tag which therefore was helpful
in ensuring that the customer satisfaction level can be enhanced.
 Place- Nokia 3310 launched in different places according to the various types of needs
and requirements of the customers which helped in meeting out their needs and
requirements quite appropriately.
 Promotion- Nokia 3310 was launched using a range of different types of promotional
methods and techniques through which the attainment of the necessary goals and
objectives can be carried out which will be highly useful in ensuring that the overall level
of efficiency and effectiveness.
 People- Nokia 3310 became successful due to the efforts which were made by the people
who were working in Nokia which was therefore quite helpful in ensuring that the
attainment of the goals and objectives was done.
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 Process- Nokia 3310 launched through making the use of proper processes which
therefore was quite helpful in ensuring that it created a significant level of impact within
the market and therefore was quite helpful and useful in ensuring a higher-level of
customer satisfaction in the market.
 Physical Evidence- Nokia 3310 was created with the use of right methods and
techniques which was helpful in ensuring its success in the market thereby leading
towards an enhancement in the overall level of revenues and profitability level.
Positive Effects-
 The Product and Price Elements of Marketing Mix of Nokia 3310 created a positive
effect because the Product was good in quality and was offered at a reasonable price to
the customers.
 The Place and Promotion Elements of Marketing Mix of Nokia 3310 created a positive
effect because the Product was launched all over the world in different countries and
Promotion of the Product was done using aggressive marketing techniques.
Negative Effects-
 The People Element of Marketing Mix of Nokia 3310 created a negative effect because
the people who helped in producing the product were not able to cope up with the
changes in the market and ultimately this led to phasing out of the product from the
market.
 The Process Element of Marketing Mix of Nokia 3310 created a negative effect because
the processes which were used by Nokia in producing the product were not that efficient
in coping up with the changes in the market which ultimately resulted in the phasing out
of the product from the market.
 The Physical Evidence Element of Marketing Mix of Nokia 3310 created a negative
effect because the company did not have the right physical production facilities to cope
up with the changing demands of the customers in the market which created a lot of
impact on the overall profitability level of company.
Research Requirements-
There are various types of research requirements which can be completed through making the
use of appropriate research methods. Therefore, for this particular purpose it is quite necessary
and important that the use of the following research methods can be made-
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Primary Methods-
 Interviews- In this method, the use of a Face-to-Face interaction can be done so that the
appropriate conclusions and recommendations are derived regarding the product which
will be highly useful (Hoi, 2020).
 Surveys- In this method, interaction can be carried out with a lot of people in the market
and therefore in this way it can be quite helpful in ensuring that the conclusions and
recommendations which are useful can be derived (John, 2020).
 Focus Groups- In this method, the collection of data is done from a small group of
people which helps in taking of the important decisions. Therefore, In this way it can be
highly helpful for the people.
Secondary Methods-
 Data available on the Internet- In this method, the data is researched on the Internet and
is used quite appropriately so that the right decisions can be taken in quite a proper and
appropriate manner which will therefore be highly helpful in ensuring that the goals and
objectives are attained (Pino and et.al., 2020).
 Government and Non-Government agencies- In this method, the data collected by
these agencies is used so that the appropriate methods and techniques can be used for the
particular purpose of ensuring an attainment of the goals and objectives (Roberts, 2020).
 Public libraries- In this method, the data which is available can be used by ensuring that
the information can be derived quite effectively and efficiently which will therefore help
in taking important decisions.
For the relaunch of Nokia 3310, the use of Primary Method of Surveys can be made which will
help a lot in deriving conclusions and recommendations which can be useful in taking of
important decisions. The use of Secondary Method of Data available on the Internet can be made
so that the Analysis and Interpretation can be done quite appropriately.
Detailed Research Plan-
A Research Plan refers to the plan which can be made for the particular purpose of
ensuring that the research needs and requirements can be met and therefore this will be quite
useful for attaining the necessary goals and objectives in the future. Therefore, the Research Plan
for Nokia 3310 will be as follows-
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 Identification of the customer needs and requirements- The customers require that
they should be provided with a mobile which has a longer battery backup and therefore is
able to meet their needs and requirements quite appropriately which will therefore help
them a lot (Shah and Murthi, 2021).
 Selection of a suitable method- Survey will be conducted as a part of the Primary
Method through which the opinions of the customers will be assessed and therefore the
conclusions and recommendations will be derived quite appropriately. Also the use of
Secondary Method of Data available on the Internet will be made so that the analysis and
interpretation can be done. Their use will be made in the following manner-
Primary Method-
Survey-
Question 1- Do you think that Nokia 3310 still has an utility in the market?
Answer-
Yes- 45 respondents
No- 5 respondents
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Interpretation- 45 respondents state that Nokia 3310 has an utility in the market. The
remaining 5 respondents state that Nokia 3310 does not has an utility in the market.
Question 2- Are the customers attracted to Nokia 3310 due to its low price?
Answer-
Yes- 35 respondents
No- 15 respondents
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Interpretation- As per the views of 35 respondents the customers are attracted to Nokia
3310 due to its low price. According to 15 respondents the customers are not attracted to Nokia
3310 due to its low price.
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Question 3- Should new features must be added in Nokia 3310?
Answer-
Yes- 40 respondents
No- 10 respondents
Interpretation- As per the views of 40 respondents new features should be added in
Nokia 3310. However as per the opinion of 10 respondents new features should not be added in
Nokia 3310.
Question 4- Should Nokia 3310 launched according to the change in the needs and requirements
of the customers in the market?
Answer-
Yes- 30 respondents
No- 10 respondents
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Interpretation- According to the opinion of 30 respondents Nokia 3310 must be
launched according to the change in the needs and requirements of the customers in the market.
However as per the opinion of 10 respondents Nokia 3310 must not be launched according to the
change in the needs and requirements of the customers in the market.
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Question 5- Will Nokia 3310 able to sustain in the market?
Answer-
Yes- 45 respondents
No- 5 respondents
Interpretation- As per the opinion of 45 respondents Nokia 3310 will be able to sustain
in the market. However as per 5 respondents Nokia 3310 will not be able to sustain in the
market.
Secondary Method-
Data available on the Internet-
Through the Data available on the Internet, the conclusion which has been obtained is
that the customers require a feature phone which can provide them longer battery backup and
therefore this makes it a perfect platform for the relaunch of Nokia 3310 in the market.
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CONCLUSION
From the above report, it can be concluded that Marketing & Communications in a
Digital World refers to the use of methods and techniques through which the appropriate
Analysis and Interpretation can be done. Thus, it can be stated that the management of the firms
should be able to make their use appropriately for attaining goals and objectives.
PowerPoint Slides
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