Digital Marketing Presentation: StudentUniverse NT Campaign Plan
VerifiedAdded on 2022/08/19
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Presentation
AI Summary
This presentation outlines a digital marketing strategy for StudentUniverse to attract young UK tourists to Australia's Northern Territory. It begins with a situational analysis, identifying challenges such as perceptions of expense and remote location, and opportunities to highlight diverse attractions. Secondary research reveals a growing interest in travel among young people, particularly to coastal and safari destinations. The proposed 'Big Idea' centers on engaging youth and encouraging them to take responsibility for their homeland through the message: “YOU CAN MAKE A DIFFERENCE”. The campaign, with a £70,000 budget, uses a social media strategy, primarily vlogging, with a shoutout from YouTube influencer OzzymanReviews and prizes (GoPros) to generate interest. The target market is UK students and young professionals aged 18-30 with interests in adventure and Instagram. The presentation outlines an integrated marketing communication plan, including sales promotions, sponsorship, and social media marketing, following the AIDA model to create interest and generate word-of-mouth marketing. The presentation also includes a budget breakdown, campaign timeline, and a test and learn process.
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