Research Project: Digital Marketing and Amazon's Global Performance

This research project investigates the effectiveness of international digital marketing on the performance of an organization, specifically focusing on Amazon. The project includes an introduction to digital marketing and its impact on global business, a literature review exploring relevant conc...Read More

Research Project
(The effectiveness of international
digital marketing over the
performance of an organisation at
global level. )

Cover Content
 Introduction
 Theoretical background relevant theories
 Literature Review
 Research strategy(research approach)
 Research method and techniques for data collection
 Relevant population,sampling design ,fieldwork
 Method for data analysis
 Detailed research plan
 Expected outcome.

INTRODUCTION
Digital marketing introduces as a marketing of goods and
service by using digital technologies. International global
marketing refers to the part of marketing which is used by
company to promote their product and services at
international marketplace. This type of marketing has direct
impact over business performance of an organisation by
improving its brand image, increasing customer number etc.

Research Problem
In the present study, issue is mainly based on
analysing the effectiveness of international digital
marketing over the performance of an organisation
at global level. How to achieve competitive
advantages at global level is an main issue faced
by Amazon.

Research objectives or
Questions
 What is the concept of international digital
marketing?
 What is the importance of international digital
marketing for the growth of business at global level?
 What is the impact of international digital marketing
on the performance of Amazon at international
level?

Theoretical Background
Relevant Theories
Aim of present study is to determining the importance of
international digital marketing over the performance of
an enterprise at global level. According to the Lucy
Alexander, 2019, international digital marketing
introduces as an effective tool, which is widely
implemented by an organisation to enter into a new
marketplace with transforming their present digital
strategy.

Literature Review
(Concept of international digital
marketing)
Digital marketing is an effective and useful process
as it helps an organisation to promote their product
and services and achieve better outcomes easily. It
is in consider an international advertising strategy
which support an organisation to draw attention of
many clients towards a specific product or brand.

Importance of international
digital marketing for the growth
of business at global level
As per the view presented by Taiminen and Karjaluoto,
2015, international digital marketing reach people
where a business may spend their money and time. As
per research, it is analysed that in 2019, the average
Internet user has at least 7 social media accounts and
more than 97% of the adults under the age of 65 are
also uses social media at least once in a month.

Impact of international digital
marketing on the performance of
Amazon at international level
There are different advantages of international digital
marketing over business performance of Amazon. It
includes convenience and quick service, low cost for
operations, measure and track results, demographic
targeting, global marketing, ability to multitask, 24/7
marketing, data collection for personalization,
diversified marketing and advertising and many other.

Research strategy(research
approach)
Research Approach is introduces as a procedure
which consist of the certain stages of broad aspect
to elaborate method of data accumulation,
analysis and interpretation. This part is mainly
include over deductive and inductive approach.

Research Method And
Techniques For Data Collection
Research method: The selection of suitable
methodology is the key consideration of a
research, thus research methodology is mainly
based on some method which are qualitative,
quantitative or mixed method. Among this type of
research methodology, quantitative and qualitative
both the aspects are involved.

Techniques Of Data
Collection
There are two types of data collection sources such as
primary and secondary. In order to gather primary
information, questionnaire introduces to the best
source which have been used for collecting accurate
information about the effectiveness of international
digital marketing over the performance of an
organisation at global level.

Relevant
Population,Sampling
Design ,fieldwork.
Sampling is introduces as an effective procedure
which is applied in statistical evaluation in which
a preset number of observation are taken from the
original population. Sampling is mainly based on
probabilistic and non-probabilistic technique, thus
in the current study, random sampling method will
be applied for selecting sample size.

Method For Data Analysis
Data analysis introduces as an important and main part of
investigation which is based on thematic analysis. It is
an essential analytical tool which is used by researcher
for analysing appropriate and accurate information
about the study. In this case, various themes will be
made on each question in questionnaire. As it support
investigator to easily and systematic analysis data from
the intended audience.

Detailed research plan
Research plan in based on different activities which
includes introduction, formulation of research
aims and objectives, literature review, research
methodology, submission of research proposal,
data collection, data analysis, concussion and
recommendation, and submission of final report.

Expected Outcome
Primary and secondary method of data collection is
important method which were used by researcher
for collecting information in detailed manner.
Questionnaire is used for gathering reliable
information which turn to support investigator to
accomplish expected outcomes.

References
Icha, O. and Agwu, E., 2015. Effectiveness of social media
networks as a strategic tool for organizational marketing
management. J Internet Bank Commer, p.S2.
Järvinen, J. and Karjaluoto, H., 2015. The use of Web
analytics for digital marketing performance
measurement. Industrial Marketing Management. 50.
pp.117-127.
Jayaram, D., Manrai, A. K. and Manrai, L. A., 2015. Effective
use of marketing technology in Eastern Europe: Web
analytics, social media, customer analytics, digital
campaigns and mobile applications. Journal of
Economics, Finance and Administrative Science. 20(39).
pp.118-132.