Digital Marketing Strategies in the PERSOLLO Company: A Report

This report provides a comprehensive analysis of the digital marketing strategies employed by PERSOLLO Company, a data-driven tech firm. The study delves into PERSOLLO's innovative approach to marketing, examining their utilization of various digital tools, including social media platforms like Pinterest and Facebook, and visual marketing techniques such as product videos and personalized content. The report highlights PERSOLLO's emphasis on influencer marketing, e-commerce integration, and personalized customer experiences to drive sales and enhance brand engagement. It also covers the company's use of display advertising channels, including television and radio, to create awareness and connect with a global audience. The analysis explores the effectiveness of these strategies, offering insights into how PERSOLLO leverages data and technology to optimize its marketing efforts and achieve significant results, such as increased sales and a growing customer base. The report concludes with recommendations for businesses aiming to adopt effective digital marketing practices in today's competitive landscape, emphasizing the importance of visual content, social media presence, and personalized experiences.

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DIGITAL MARKETING TOOLS EMPLOYED BY PERSOLLO COMPANY
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Introduction
Marketing is a strategy put in place by every company to present its goods and services to
targeted customers to entice them to buy their products and services (Faisal 2016). There are
numerous marketing strategies for example advertising, sales and promotions, and sponsorship
of major events. Various companies, such as PERSOLLO Company have employed different
marketing strategies ranging from the analog to the digital techniques (Mandal 2017). Digital
marketing is a term used for the advertising of the products and services using digital techniques
such as internet and display advertising (Manadal 2017). The internet includes the websites,
emails, and social media while the screen advertisement includes television and video channels.
Digital marketing has been in use since the 1990s as ChannelNet and has become more
sophisticated currently (Khin et al 2016, p.15). Due to increased technological change around the
globe; most companies have embarked into internet marketing tools since most of the consumers
are easily reachable in the social media such as Facebook and Pinterest. This article, therefore,
will look at the digital marketing and techniques; the media and visual marketing that have been
employed by the PERSOLLO Company.
PERSOLLO is a new generation data-driven tech company funded in 2015 in Malaysia by Olga
Oleinikova. The PERSOLLO aims at converting through effective influencer marketing and
instant checkout e-commerce (Nordin & Embi 2016). The company does not only seek engaging
in making sales but goes beyond by creating awareness and engagement within both the
company and the customer, creating a personalized experience. The company enables brands and
influencers to convert social and digital media engagements into sales within a time frame of 15
seconds. The short period is achievable through bypassing the cumbersome experienced in most

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of the shopping malls by capitalizing on the impulse buying from the interested customers. The
technology is designed to work with a mobile and social media through the click of the payments
on all the social networks, digital magazine, video, blogs and key influencers. PERSOLLO
operates in two business model that is a pay-as-sell model, where there is no standardize fee set
for any product and no skills are required to work with the technique. The second model is a
campaign-based model which is offering a fully managed influencer marketing to promote the
mobile App, service for a particular product.
Social Media
Social media is definable to as a collection of web based applications that use both ideological
and technological applications to create a better user exchange platform through networking
(Mandal 2017). Every day almost two billion of people upload and share photos on social
media \since they look at their friends and family for any social proof and recognition. The
behavioral has enabled the many businesses to harness many customers through online. The
online marketing tools are persuasive as a social proof through the effective use of Pinterest; a
social platform that attracts a large number of people through the attachment of visually
appealing and genuine products. The Pinterest has always been a game changer in most of the
online business since many online shoppers of about 19% are inspirable through the Pinterest,
while 40% of users are prompted from the tweets from an influencer since many consumers are
more likely to get influenced by a trusted friend or family.
There are three visual marketing platforms practiced by the PERSOLLO, and these are Co-
pilot’s machine learning and visual recognition content recommendation that enable the
company to publish attractive information without putting more energy (Auschaitrakul &

DIGITAL MARKETING STRATEGIES IN COCA-COLA COMPANY 4
Mukherjee 2017, p.470). Second is display personalized visual content at scale to the various
location o the customers through the use of websites, emails and advertisements and enterprise –
grade technology that provides more security, scalability, and flexibility than any other online
market platform. All these combined, provide a continual improvement, observation,
measurement, and evaluation of data points to build a profile of the content that an individual
likes so as it resonates with the customer requirement. It can analyze visual recognition, media,
location, language sentiment of a client to provide a deeper understanding of each. The technique
enables one to observe patterns in the web content before loading the images to the sites.
Therefore any click on the like, share, view and buy is tracked to understand which product is
attracting many customers hence calls for more action. The results of the strategy are of real-time
predictive hence provide actionable recommendations about each product.
Visual Marketing
The visual marketing is in different ways of usage through the production of product videos and
pages that are shown on the social media platform to improve the conversion rates. It is
observable that many customers of about 73% are more likely to purchase a product or a service
as a result of watching a video of such product (Zhang et al. 2017).
The visual marketing of PERSOLLO does not only aims at selling the product, but it also aims at
creating awareness on the usage of the product through the creation of pre-purchase product
tours that act as powerful conversion enhancer since it contains the benefits too(Mastrorakis
2011). Unlike many other shopping malls, that provides product tour after the purchase of the
Products. The video loading and streaming have been made comfortable with the improved
internet generation in most of the regions in Malaysia hence making. In making the video,

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PERSOLLO considered the customer satisfaction and requirements such as providing precise
information since most of the customers only read about 25% of about the product. There should
proper videos and landing pages through using a Drop box on the homepage. From the
homepage, PERSOLLO can determine whether the viewer had made any purchase of any item in
the past, the buyer’s location and the preferred days for the customer’s activities. Through this,
the PERSOLLO can collect data, and personalize the experience of the client.
Display advertising channels include all the graphical designs that appear beside or the websites
emails so as when surfing one often sees them as the pop-up (Auscihaitraku & Mukherjee 2017,
p471). Some of the display advertisement used by the company is such as; Television and radio
have been widely employed by PERSOLLO to reach its consumers all over the globe. These
display techniques have been so effective in creating awareness as scores of people are
accessible to televisions hence many can enter any message conveyed by the company on the
products through. From this, a close relationship was created between the company and the
customers since the sales increased by about 7% with the business’s Facebook fan page
increasing to 870%.
The successful visual marketing, social and displaying advertising tools applied by PERSOLLO
have allowed customers to share virtual personalized images of the most purchased online items
with friends. The promotion activity got boosted with most of the world celebrities such as
Rihana who were able to post their pictures of the items they have purchased into their fan pages
such as Facebook, interest, and twitter, hence motivated more fans and consumers to look up for
the same product PERSOLLO. That significantly contributed to the spreading of the message
since it was free and self-customized and one did not have to wait so long to get an authentic

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personalized coke. The technique ensured both self and company involvement that created a
stronger customer satisfaction and loyalty.
Recommendation and Conclusion
Following the discussion above on the digital marketing strategies employed by PERSOLLO
Company that has made it known to over 300 countries around the globe, and over 3 billion
followers in all the fan pages. Any business that is pro-business should adopt a well visual
content so not to kill the conversion rate that will eventually reduce the market performance of
the organization. As the world has evolved into a more based internet, many companies move
from traditional marketing strategies like newspaper and magazines to more sophisticated and
personalized ones to make contact with each targeted customer at the same time reach a large
number of people. Good marketing strategy must be able to create awareness of the products,
educating consumers, and creating sales the consumers of the company’s goods and services.
Due to increased global technological growth, many businesses have embarked into the digital
marketing. Therefore it becomes challenging for the organizations that are selling their products
online. For the success of such organizations, they should ensure that there are images and
videos of the product presented to the customer. The videos must be a funny and benefit-driven
way to entice the customers. The companies should ensure that all the social media used have a
significant number of followers such as Pinterest, Facebook, and twitter and they should all give
real value of the product to the user. In short, many people tend to look for information, and they
want it faster; therefore social media tends to be the basic knowledge. This knowledge should be

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as per what they are looking for, and therefore by doing that there will be increased conversions
and positive feedback.
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List of References
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Mastorakis, G. 2011. Optimizing Interactive Marketing in Digital Television Systems. Asian
Journal of Marketing, 5(2), pp.55-62.

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Nordin, N., Norman, H. and Embi, M. 2016. Technology Acceptance of Massive Open Online
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