Digital Marketing Career Aspirations: A Personal Statement

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Personal Statement
Student Name:
Student ID:
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Marketing is the key component behind the success of an organisation. I was always interested in
marketing. In the present era, digital or internet marketing has gained much attention. Internet
marketing is the process of promoting services and commodities using internet technologies.
Internet is vital for digital marketing as it involves advertisements on mobile phones, or any
digital platform. Therefore, I opted for digital marketing because was interested in the domain.
Digital marketing is of several kinds namely SEO (search engine optimisation), SEM (search
engine marketing), SMM (social media marketing), content marketing, email marketing, online
advertising, smart phone marketing, landing page marketing, PPC (pay per click), affiliate
marketing, and many others.
The field of internet marketing is huge. I want to make my career as a digital marketing
professional. I have chosen the field because the field is very challenging and promising. As
compared to traditional means of marketing, digital marketing is cheap and aids to reach the
target people precisely. Digital marketing aids to know the number of people the advertisements
have reached, the conversions made, thus aiding to devise apt strategies by calculating ROI
(Return on investment) so that the sales of the organisation can be increased. In the initial stage
of my course, I found the field to be very challenging and tough because the field requires
analytical and logical skills along with technical skills. However, the portions in which I was
facing difficulties were resolved by consulting with the teachers.
I had the desire of studying digital marketing in the Lancaster University and I could fulfil my
wish of studying digital marketing there. The mentors of the Lancaster University I felt from a
young age that pursuing a career in the field of digital marketing would prove to be beneficial for
me as I would be able to achieve the objectives and aims related to the subject. Lancaster
University has a proper base and structure that would help them to devise the appropriate ways to
impart the proper lessons of digital marketing to the students. This helped me to learn the subject
and the various important traits of digital marketing successfully within the organisations. I grew
the aspirations of progressing further in the field of digital marketing as it helps in exploring the
skills set that are integrated within the implementation of the operational activities and provision
of customer services in a specific manner within the organisational sphere.
The fact that I was fond of digital marketing and aspiring to study it can be associated with the
fact that the field of digital marketing was versatile and it involved the varied range of marketing
activities and aspects such as social media marketing, internet marketing and smart phone
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marketing to name a few. This would help me to acquire the knowledge of being able to share
information with the various people by adhering to the unique procedures and systems that are
going on within the organisations.
Earlier in my career, I felt that I should opt for the field of digital marketing because this field
has certain specific benefits of making me develop both on the personal and professional fronts
by sticking to the policies and strategies of the organisations. Pursuing a career in digital
marketing would help me to know about the technological methods and concepts that are utilised
within the career. The career that is to be followed in implementing the traits of digital marketing
within me helps in establishing the professional traits within me and helps me to achieve the
targets and goals associated with the workplace where I am working.
Pursuing a career in the field of digital marketing would provide me the necessary support to
develop the acumen and skills to execute the relevant actions and provide the basic services.
Digital marketing subject is very vast and I was of the opinion that I will be able to imbibe the
necessary skills and traits that are beneficial to acquire the appropriate knowledge to perform the
actions and tasks with responsibility and dedication. I was fascinated by the existence of the
digital world and sharing of the marketing messages with the help of devising proper marketing
strategies adhering to the digital platforms would help me to implement the proper and quality
performance.
I held the opinion that studying digital marketing would help me to fulfil the goals that I set in
my life. I set the goal of pursuing a career by which I can come across integrating the specific set
of skills that will ensure the correct professional development of my career. I liked the field of
digital marketing and had the feeling that it could be the best option to pursue a stable career
because it would help in reaching out to the people in a precise and timely manner. I would also
be able to garner substantial knowledge and essential information that will help the organisation
to achieve the objectives and goals properly. Choosing a career in digital marketing had helped
me to become confident and face the challenges in a systematic manner. After learning the traits
of digital marketing, I could be able to gain information about a huge scope of study and the
different traits involved with the execution of the relevant tasks associated with reaching out to
people or helping people. I felt that the skills of communicating within me had also improved.
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