University Personal Development Plan for Digital Marketing Career

This personal development plan outlines a career path in digital marketing, starting with a career goal to become a digital marketing manager. It includes a SWOT analysis to identify strengths (communication and social media knowledge) and weaknesses (time management), as well as opportunities ...Read More

Personal development plan

Table of Contents
Part 1................................................................................................................................................3
Part 2............................................................................................................................................3
Part 3................................................................................................................................................5
Part 4 Way forward..........................................................................................................................6
References........................................................................................................................................7
Appendices.......................................................................................................................................8
Personal SWOT............................................................................................................................8
Questionnaire...............................................................................................................................8
Professional profile......................................................................................................................9

Part 1 Career Goal
It is necessary for an individual to make sure that their career choice is based upon all the
skills and abilities they have. Some of these skills are inherited while some are gained by
individuals during their lifetime. There are a number of options available in which an individual
can work. Below mentioned are some of such options:
Finance field: An individual can effectively work in financial sector as a financial analyst or
Broker. There are a number of financial institutions such as banks and brokerage firms which are
providing huge opportunities along with growth to individuals.
Digital marketing: Digital marketing is a growing field of marketing these days. There are a
number of organisations using digital marketing rather than traditional ways of marketing. One
can successfully develop their career in digital marketing and create different digital marketing
campaigns for huge organisations.
Operations manager: Operations manager are basically related to the work that is done in a
production department. It is necessary for an operations manager to effectively know all the
operations and production system in the organisation (Olech, Klich and Perzanowski, 2019). It is
required by a production manager or operations manager to make sure that they are using all the
assets and resources available to them affectively in order to minimize the waste and maximize
the outputs.
The preferred option will be working as a digital marketing manager because it is a
growing opportunity as digital marketing tools are developing and helping organisations to
achieve their objectives. Almost every organisation is using digital marketing tools to create
digital marketing campaigns. The market of digital media is growing extensively and there are
great roles present to be fulfilled in this industry. Therefore working in digital marketing will
provide great opportunities and also help in enhancing skills related to technology and up
gradation in social media marketing.

Part 2 Current Reality
It is necessary for an individual to make sure that they effectively know their strengths and
weaknesses. Personal SWOT analysis helps an individual to understand what are the strengths
which will help them to achieve their career and what are the weaknesses that will hold them
back. There are also some of the threats present in market along with various opportunities which
are to be analysed by an individual in order to take major advantage of them. Below mentioned is
the sort analyses:
Strengths: There are a number of strengths which are present in me such as my communication
skills are very good and it will help in marketing field. Also I have great knowledge about social
media tools and different digital marketing tools which can help me in my job and future to grow
successfully.
Weaknesses: I lack in time management skills and this is a great drawback which hold me back
from completing my work on time. Also while working in a team I overburden myself in order to
correctly perform all the task. This often leads to an fulfillment of some task due to the time
boundaries.
Threats: When talking about threats there are technological development taking place every day
and every time some new digital media marketing tool is developed (Zahm, 2020). Therefore it
is necessary for me to consider all these new technological developments and continuously study
as not having knowledge of these can be a threat for my career.
Opportunities: There are a number of organisations who want digital marketing manager in
order to manage all their marketing activities. And the opportunities for having a career in this
field are very high as the requirement for such professionals is increasing.
With the help of the questionnaire of ask five people I developed that there are a number of
qualities in me which others understand. People have suggested that my communication skills
are very good however I lack in listening skills. They have suggested me to make sure that I
listen to the other person while I am communicating with them. I was also advised to make sure
that I am completing my projects on time. People advised me to schedule my work before
starting in order to make sure that I am allotting fair amount of time to each task that is to be
performed. I often tend to spend more time in the task that are not priority and leave the task that

has extra weightage. Due to this the completion of whole project is not on time. Also I was
suggested to continuously learn about different digital media tools in order to make sure that I
have proper technical knowledge about the field I want to pursue my career in.
Part 3 Options for Progression
There are a number of different gaps and skills in my experience which I need to address in
order to make sure that my goal is achieved. I need to work on my technical skills which require
a huge effort from me as well as my mentors. And there is time and cost involved in order to
learn technical skills so it is necessary that I put all my efforts and does my best in it.
In order to bridge the gap between my current situation and my career aspiration I need to
make sure that I am continuously working on my skills. I need to achieve good grades in my
university which will help in fulfillment of my career aspirations. In order to do so I need to
continuously study and attend all my lectures which will help me to attain good grades in my
university.
In order to make the most of opportunities present to me I need to attend a number of
different seminars and make sure that I am presenting myself in front of people. It is a great way
to get noticed and take advantage of the opportunities presents. In order to make sure that I am
avoiding all the threats it is necessary that I continuously work on my time management skills
and prepare a schedule before starting every task. It is also necessary to be up-to-date with the
technology and take online or off-line development and training sessions which will help in
achieving my career aspirations.
The professional profile which is developed by me can be efficiently use when I am
approaching different organisations for job. It is necessary to email the human resource
department of the organisation with the professional profile that I have created in order to let
them know about all my skills and qualities (SUMUNG and Khamsa-ard, 2019). The
professional profile also consists of all my experience which will further help in putting forward
my strengths. This will also help the organisations to match my skills and capabilities to the job
requirements in their organisation. It is necessary that my job profile is effective and attractive
enough to make sure that the organisations are responding and looking forward to hire me.

With the help of all the steps that are explained above the gaps between my skills and
experience knowledge can be addresses successfully. It would successfully help me in bridging
the gap between the current situation I am in and all my career aspirations. It is necessary that I
am making most of all the opportunities that I have and also managing the threats in order to
make sure that all my personal goals and objectives are achieved successfully.
Part 4 Way forward
The three next steps which are derived using smart objectives that are specific, measurable,
attainable, relevant and time based on mentioned below:
 I achieve to secure a well reputed job in marketing field. I would be focusing on digital
media marketing which is in trend these days and after completion of my university I
would join corporate sector.
 I would like to work on my presentation skills before completing my university. In order
to attain this I am giving myself a time of three months. In these three months I will be
working on my presentation skills including listening skills and use of different analytical
tools such as graphs.
 Incoming time I want to lead my own team in digital media marketing. In order to do so I
need to develop leadership skills and also team management skills. I need to have
empathy enough to understand points of others and also strong communication skills in
order to deliver the information and distribute roles and responsibilities in a team. I am
providing myself a time of two years after which I would effectively be handling my own
team in digital media marketing.

References
Books and Journals
SUMUNG, K. and Khamsa-ard, S., 2019. SERVICE QUALITY DEVELOPMENT PLAN OF
THAI TOUR GUIDES TOWARDS ASEAN FRAMEWORK AGREEMENTON
SERVICES (AFAS) (Doctoral dissertation, Silpakorn University).
Zahm, J.A., 2020. Implementation of a New Assessment System: A Look at Year Two of a Three
Year Professional Development Plan (Doctoral dissertation, University of Nebraska
at Omaha).
Olech, W., Klich, D. and Perzanowski, K., 2019. Development of a new Action Plan for the
European bison. Oryx, 53(2), pp.214-214.

Appendices
Personal SWOT
Strengths Weaknesses
Communication skills
Content creation
Presentation skills
Time management
Opportunities Threats
Developing digital media marketing
Growing organisations globally
Competition in market
Up gradation of technology
Questionnaire
1. What are my strengths according to you?
2. What do you think are my weaknesses?
1. How can I work on my weaknesses?
2. What are major requirements which would help me to attain my objectives in future?

Professional profile