Game Truck Digital Marketing Plan: Analysis and Recommendations

This report provides a comprehensive analysis of the digital marketing plan employed by Game Truck, a mobile gaming business. The report begins by defining digital marketing and its importance in the current business landscape. It then introduces Game Truck, detailing its business model, features, and target audience, primarily children's parties and franchise opportunities. The core of the report focuses on evaluating Game Truck's existing digital marketing efforts, particularly its website design and social media presence. It identifies both strengths, such as the website's user-friendliness and focus on attracting children, and weaknesses, such as a potential lack of direct engagement with parents. Based on this analysis, the report recommends improvements to the website design, including incorporating parents more directly and diversifying content to appeal to a broader audience. The report concludes by emphasizing the importance of a well-planned digital marketing strategy for business success, especially in today's technology-driven environment. The report uses information from the Game Truck website and external sources to support its analysis and recommendations.

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Digital Marketing Plan for Game Truck
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Abstract
Marketing term, we all know is associated with the tasks and activities undertaken by business
organizations to create awareness targeting consumers to generate sales. The advent of Internet
Technology in the late twentieth century broadened the concept of Marketing and gradually led to the
creation of another term called “Digital Marketing”. The term digital used in the new marketing concept
is associated with all the internet technology starting from web page to various social media presence of
organizations to boost their marketing prospect. In this essay we will look into the concept of Digital
Marketing and analyze its importance in line with the contemporary business environment in the era
popularly known as digital age where every business activities heavily rely on Digital Technology. To
understand the concepts of Digital Marketing further we shall take a firm with a web and social media
presence and analyze its digital marketing plan to recommend changes for better.
Introduction
Digital marketing involves promoting the products, services and brands of an organization using various
forms of electronic media to undertake marketing campaigns. The scope of digital marketing provides
business organizations to initiate, analyze, monitor, control, and make required changes to boost sales and
profit. Digital marketing in contemporary business world has a major influence on consumers as it
enables consumers to engage themselves in exploring various information and feedbacks about a
company’s products and services and compare them with that of competitor’s before deciding on
purchase. Digital marketing activities involves personified web design, social media presence in the form
of official Face book page, twitter handle and other trending portals such as Instagram and snap chats.
The effectiveness of digital marketing lies in how the marketing process using several media is integrated
to align with the marketing objectives of the organization to carry out marketing related activities for the
organization.

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Game truck
Game Truck, a mobile play station developed by Scot Novis is the world’s first movable console games
theater that can be taken to consumer’s compound. Especially designed for children’s party where the
parents can host game party for their children’s birthday, weekend or holiday celebrations. The concept of
game truck is a big hit in United States and Game Truck has now accepted franchise model for its further
business expansion within and outside United States. Game truck’s features come with patented rights
that serve as major deterrence for other organizations to copy its model which greatly reduces
competitor’s power and ability to compete. Game Truck’s two hour subscription for consumers is
available at $299 and additional subscription comes at discount to encourage consumers to play more.
The franchise model is available to franchisee at the rate that ranges from $19500 to $89500. Game truck
promises entertainment for children along with parents’ involvement where the parents control what their
child would play. It also encourages outdoor activities along with learning experiences that inculcate
interests in computer programming, graphics, and mathematics via its exceptional games (PDF Archive,
2015).
Digital marketing
Game Truck itself is a business heavily based on technological aspects and its initial period of
development was blessed by technological innovation and hence it comes as no surprise that the
organization invests heavily on utilizing internet technology for its marketing purpose. The company has
presence in almost every media including twitter, face book and instagram along with personified web
presence to attract and target consumers. The tagging system along with high integration features presents
the organization with multiple advantages to assert its domination in the movable console gaming section.
The company has very well understood the game maniac’s use of various social media sites to verify
about its projected entertaining features as well as features like outdoor and indoor integration, parent’s
control, and learning aspects to ensure presence in popular social media sites. However, the company’s
digital marketing endeavor rests heavily on its official website that serves as the major source for

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attracting consumers. The company has accordingly planned and designed its website to lure children
who are its main source of income. Game Truck’s other targets are franchisees for business expansion
based on franchise model. Let us now look at the web site design of the company and how the company
designed its marketing plan via website (Wright, 2013).
Features of the website
One of the most appealing features of websites lies in simplicity and user friendliness keeping in mind
that the intended business objectives and goals of the organization are not compromised and depicted
clearly. The website of game truck does well in this regard to provide information about its various
franchisee locations so that consumers go immediately to find their branch based on locality. The user can
just type the zip code and straightway go to their location for subscription. The website has tags such as
“the party starts now”, “laser tag” and “bubble soccer” that clearly underlines its effort to attract children
as well as promote its outdoor activities as mentioned in its business manifesto. The left hand side below
has links for interested franchisees to seek further information. The most astonishing feature of the
website however is the back ground which shows children in jubilant and playful mood as soon as the site
opens. The design is intended and planned to attract attention of children as they are the main target.
Drawbacks
The website also has its own drawbacks if one analyzes with deep introspection as far as the digital
marketing plan is intended. One can very well find too much emphasis on children without involving
parents as promised in the mission and vision of the business. The depiction of children in over jubilant
mood shows true nature of what the business is all about but Game Truck should not forget that in its
mission it has promised to involve parents too with them as the major controller of the entire thing.
Parents must be involved right from the beginning as they are the one who bears high subscription costs
for children play. There is no section or category that engages parents directly with the website and this
may prompt them to think that the projected benefit of learning and parents controlling the entire thing is

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a mere marketing gimmick. Too much emphasis on party brings spoilers image as modern day parents
often complaint about their children’s lack of effort in education (Game Truck, 2016).
Recommended design for better digital marketing plan
The website can involve both parents and children at the same time and this can be done by creating
animation video where parents and children are hugging each other as soon as the truck arrives instead of
only children. This would send across a good message to the well wishers of children. The emphasis on
party is definitely important as most of the subscriptions are from parties but another section such as
recreational gaming after exams or on holidays could serve the business objectives well. To involve
parents more, the website can have features like “parents query” that would enable parents to ask more
questions regarding how their children could benefit from the entire thing.
Conclusion
Digital marketing provides boost to the overall business of an organization only if it is planned and
designed properly. The age of growing IT influence has enabled and facilitated consumers to research
before buying a product or service. Gone are the days when consumers would buy a business based on
what they are shown. Consumers are becoming conscious and demanding day by day when it comes to
purchasing decision. Websites are an important part of digital marketing effort of a business and they
must reflect the mission and vision of the organization to create the all important first impression.

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References
Game Truck. (2016). Game Truck. Retrieved 12 25, 2016, from https://www.gametruckparty.com:
https://www.gametruckparty.com/
PDF Archive. (2015). PDF Archive. Retrieved 12 25, 2016, from https://www.pdf-archive.com:
https://www.pdf-archive.com/2015/02/19/game-truck-the-coolest-option-for-kids-parties/
Wright, E. (2013). Prezi. Retrieved 12 25, 2016, from https://prezi.com:
https://prezi.com/pdddcl9ktmjr/copy-of-game-truck/