Digital Marketing Report: Content Calendar and Social Media Analysis

This report presents a digital marketing plan for Hatch Wines, focusing on a six-month content calendar designed to organize and streamline marketing tasks. The calendar details weekly activities, including agency updates, blog posts, social media promotions, and client-specific tasks. The report covers various digital marketing activities such as social media updates, press releases, infographics, newsletters, webinars, and website updates. It emphasizes the importance of a content calendar in maintaining organization, meeting deadlines, and engaging audiences. The report also touches upon performance management, branding, channel management, and sales status. The conclusion highlights the content calendar's role in organizing business details, saving time, and preventing content stagnation. The report includes a bibliography of relevant digital marketing resources.

Running head: DIGITAL MARKETING
Digital Marketing
Name of the Student:
Name of the University:
Author note:

1DIGITAL MARKETING
Digital marketing refers to the marketing of various services and products using the
digital technologies, that is, Internet, smart phones, display advertisements and other digital
medium. Since its inception, Digital marketing has helped in changing the way promotions
are done by using technology. The digital platforms are increasingly using the marketing
plans and incorporating those into daily lives. In modern days, digital devices are used more,
for campaigning and promoting the products effectively and efficiently.
The essay highlights the digital marketing plan for the hatch wines. It includes the
content calendar of six months planning for the company along with the social media
analyzing the fact whether the website is successful or not.
Content Calendar
A content calendar helps in organizing the tasks of a company, with a systematic
approach. It also helps in presenting a fair report regarding the organizational aims and goals.
A content calendar can be easily shared and the marketing teams can easily plan their
activities by maintaining a content calendar. This allows the organization to plan the content
and the key events of the organization along with important dates or weeks. Moreover, it
helps in filling the gaps if the organization has any. In addition to this, it makes sure that the
content is followed on a daily basis and the works are done before deadline. It also helps in
identifying the topics or audiences, schedules, publishes, promotes, tracks and maintains the
content.

2DIGITAL MARKETING
From January 2017 to June 2017
January 2017
SUND
AY
MOND
AY
TUESD
AY
WEDNESD
AY
THURSD
AY
FRIDA
Y
SUND
AY
1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30 31
Week 1: Agency Facebook Update, Client A LinkedIn Update, Client B Press Release,
Updates on other social networking sites, Client C Task.
Week 2: Agency case study, Presentations and videos.
Week 3: Agency Blog post, Client A Infographic, Client B Newsletter, Client C Tutorial.
Week 4: Agency Tweet, Client A Image, Client B Survey, Client C Webinar, Agency Aids,
Task and Web page update.
February 2017
SUND
AY
MOND
AY
TUESD
AY
WEDNESD
AY
THURSD
AY
FRIDA
Y
SUND
AY
1 2 3
4 5 6 7 8 9 10
11 12 13 14 15 16 17
18 19 20 21 22 23 24
25 26 27 28
Week 1: Agency Blog Posts, Infographic, Surveys and Tutorial.

3DIGITAL MARKETING
Week 2: Agency E-book, Agency Facebook and other social networking sites update,
Microsite, Press Release and Tasks.
Week 3: Agency Tweet, Landing page, Presentations and videos.
Week 4: Agency Email, LinkedIn update, newsletter and webpage, sessions and webinars.
March 2017
SUND
AY
MOND
AY
TUESD
AY
WEDNESD
AY
THURSD
AY
FRIDA
Y
SUND
AY
1 2 3
4 5 6 7 8 9 10
11 12 13 14 15 16 17
18 19 20 21 22 23 24
25 26 27 28 30 31
Week 1: Agency Email, Tasks, Promotions on social networking sites, webinars as well as
seminars.
Week 2: Agency case study, newsletters, tutorials and landing page.
Week 3: Agency articles, infographics, surveys and tasks.
Week 4: Blog posts, Facebook updates, Microsite, press release and videos, agency tweet,
LinkedIn update, Presentations and web page.

4DIGITAL MARKETING
April 2017
SUND
AY
MOND
AY
TUESD
AY
WEDNESD
AY
THURSD
AY
FRIDA
Y
SUND
AY
1
2 3 4 5 6 7 8
9 10 11 12 13 14 15
16 17 18 19 20 21 22
23 24 25 26 27 28 29
30
Week 1 (1st to 7th): Performance Management, Product and Service Management.
Week 2 (8th to 15th): Branding and Marketing.
Week 3 (16th to 23rd): Channel Management.
Week 4 (24th to 30th): Sales and Post Sales Status.
May 2017
SUND
AY
MOND
AY
TUESD
AY
WEDNESD
AY
THURSD
AY
FRIDA
Y
SUND
AY
1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30 31
Week 1: Agency Tweet, Landing Page, Inforgraphic and overall management.
Week 2: Blog Posts, agency E-book, LinkedIn update.
Week 3: Agency email, landing page.
Week 4: Microsite, newsletter, blog posts, press releases.

5DIGITAL MARKETING
June 2017
SUND
AY
MOND
AY
TUESD
AY
WEDNESD
AY
THURSD
AY
FRIDA
Y
SUND
AY
1 2 3
4 5 9 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 30
Week 1: Finance Case studies, support email, E-book content strategies, and implementation
of new strategies for attracting more customers.
Week 2: Weekly newsletters, Homepage introductory video, e-book on corporate LinkedIn
pages, presentation for the board members.
Week 3: Updating website’s information and the about us page, Tweet about upgrade,
Planning the next calendar, webinar on the after sales services.
Week 4: News releases, Executive report, client case study, blogpost on marketing strategies,
inforgraphic on new opportunities in the market.
To conclude, a content calendar helps in maintaining the details of the business,
within a given time. It is simply created and acts as a useful tool for organizing the content
marketing strategy. An effective as well as efficient content calendar helps in saving energy
and time. It keeps the company organized and the employees on track throughout the day. In
addition to this, it helps the employees to engage in the organizational activities and prevents
the content from getting stagnated.

6DIGITAL MARKETING
Bibliography
Atwong, C. T. (2015). A social media practicum: An action-learning approach to social
media marketing and analytics. Marketing Education Review, 25(1), 27-31.
Chaffey, D., & Ellis-Chadwick, F. (2012). Digital marketing. Pearson Higher Ed.
Jefferson, S., & Tanton, S. (2013). Valuable content marketing: How to make quality content
the key to your business success. Kogan Page Publishers.
Killian, G., & McManus, K. (2015). A marketing communications approach for the digital
era: Managerial guidelines for social media integration. Business Horizons, 58(5),
539-549.
Leeflang, P. S., Verhoef, P. C., Dahlström, P., & Freundt, T. (2014). Challenges and solutions
for marketing in a digital era. European management journal, 32(1), 1-12.
Ryan, D. (2014). The Best Digital Marketing Campaigns. Kogan Page Publishers.
Ryan, D. (2016). Understanding digital marketing: marketing strategies for engaging the
digital generation. Kogan Page Publishers.
Shen, B., & Bissell, K. (2013). Social media, social me: A content analysis of beauty
companies’ use of facebook in marketing and branding. Journal of Promotion
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