BMP3006: Digital Marketing in Communications Strategy Presentation

This presentation provides an overview of digital marketing strategies and their application in communications and promotional strategies, specifically using Mark's & Spencer's as a case study. It explores various digital marketing tools such as social media, SEO, and pay-per-click (PPC) advertising, highlighting their effectiveness in reaching target customers. The presentation delves into the importance of a strong online presence, emphasizing the use of SEO to improve search engine rankings and the implementation of social media strategies. It also discusses the PPC model, explaining how it helps in controlling advertising costs. The presentation concludes by summarizing the benefits of digital marketing, offering strategies for optimizing website content, and providing insights into how to avoid excessive advertising spending. The presentation also includes references to support the arguments and findings.

Practical Digital Marketing

Table of content
 INTRODUCTION 3
 Use of Digital marketing in the specific
 communication strategy or the
 promotional strtegy strategy
 REFERENCES

Introduction
 At the business level Digital marketing refers to the
advertising and delivering of the goods thorough the
Digital tools like Social media platforms, SEO, Emails
etc.
 Digital marketing is the Futuristic method that can be
used by the companies to take competitive advantages.

Use of Digital marketing in the specific
communication strategy or the promotional strtegy
strategy
 Digital marketing strategy is an communication strategy that help companies to convey their
message to their customers digitally. It is one of the best marking method that can be used by the
organization like Mark's & Spencer's (Chaffey and Ellis-Chadwick., 2019).
 Their are various tools like social media platform SEO and many more that can be used by the
Mark's & Spencer's to take competitive advantages and
 it work for the company as a promotional strategy. It is necessary for the company to have
presence on the all marketing channels to promote their product and services.
•

To be Continued.....
• It is most effective method of the marketing because company can target
the customers who are searching for the specific product and that increase
the chances for the Mark's & Spencer's to sell their product easily.
Social media is one of the most popular strategy that also used by the
Mark's & Spencer's and they are having verified account on the platform like
Facebook, Twitter, Instagram etc.
Digital marketing strategies
There are various strategies that can be used by the marketing team of
the Mark's & Spencer's, it is necessary for the marketing team of the
company to have n knowledge of the all the strategies like Influence
Marketing , Email marketing, Search engine optimization, Pay per click

Search Engine Optimization
• Search engines optimization is the process of optimizing the companies
online content so that a search engine likes to show as top result for the
searches done by the people.
 Mark's & Spencer's is having good ranking on the SEO but it can be
improved more and company can improve their rank on the Search engine.
They can do it thorough the publishing more content on the website and
hire the blog writers who should have the knowledge of Keywords that can
bring their content to the top list.
 Mark's & Spencer's can hire the Bloggers who can write the content for
their website and make it more innovative and keywords can be used to
come in the result of company.

Pay per click
pay per click is an advertising model that based on the Click and pay, which means
that Mark's & Spencer's have to pay for every time customers click on their ads.
It is on of the most effective method and company do not have to pay for the
Impression. They will only have to pay for the ads that were clicked by the people.
On the tools alike google advertisement where companies promote their product and
services.
During the creation of the advertisement marketing team of the Mark's & Spencer's
get option pey per click and pay per impression.

SUMMERY
 As per the report has been explains how effective digital marketing
can be for the Mark's & Spencer's and also discuss various tools
available for the M&S for the promotion purpose like content
writing, E- mail marketing and many more.
 It has been decrease use of search engines and also provide strategies
that can be used by marketing team of the Mark's & Spencer's to
rank their website of the SEO.
 This report has been concluded PPC that means pay per click model
that is usefully for help them to avoid extra spending on the
advertising.

Reference
Chaffey, D. and Ellis-Chadwick, F., 2019. Digital marketing.
Pearson UK.
Chaffey, D. and Smith, P. R., 2017. Digital marketing excellence:
planning, optimizing and integrating online marketing. Taylor &
Francis.
Lui, R. W. and Au, C. H., 2017, December. Designing simulation
games for information systems education—A case study in
teaching for digital marketing. In 2017 IEEE 6th International
Conference on Teaching, Assessment, and Learning for
Engineering (TALE) (pp. 290-295). IEEE.