BMP3006: Individual Presentation - Digital Marketing Strategy

This presentation explores the role of digital marketing in a communications strategy, focusing on how it contributes to organizational sales and profitability. The presentation uses Red Bull as a case study, examining the importance of digital marketing tools like Google Ads and social media. It delves into communication strategies, including verbal, non-verbal, and visual approaches, and emphasizes the significance of social media marketing, SEO, and PPC for reaching targeted customers. The presentation concludes that effective digital marketing strategies, such as social media, SEO, and PPC, are crucial for maintaining effective communication and achieving higher performance in a competitive market. The student emphasizes the importance of relevant, creative, and attractive content on social media to influence customers, and the use of SEO and PPC to increase website traffic and sales. The presentation highlights the tough competition between organizations and the need for a good understanding of social media marketing to provide customers with the right information about new products and services. References are provided at the end of the presentation.

BMP3006 Practical Digital Marketing
• Assessment 2 - Individual Presentation

Use Of Digital Marketing In A Specific
Communications Strategy
• Name:
• ID:

Table of content
 Introduction
 How Digital marketing contribute to the communications strategy for the
respective organizations
 Communication strategy
 Conclusion
 References

Introduction
Digital marketing is the continuous process of advertising the products and services in
relation to organization that can help to increase the organizational sales and profitability.
Marketing is defined as activity and continuous process of promoting organizational
products and services that can help to increase the business performance. This is important
for organization to introduce new products and services by using different marketing
channel that can help to increase business productivity. The presentation is based on Red
Bull company that is a Austrian Private company known or its energy drinks.

How Digital marketing contribute to the communications strategy for
the respective organizations
Digital marketing is the practice of promotion and marketing of products via using
electronic method that can help to develop the business performance. This can be
defined as effective tool of marketing that assist company for carrying the business
practices and running the business appropriately. It considers Google ads, social
media and other tools that are being used for promoting the organizational products.

Cont..
Communication is the important task for each organization as it helps to understand what
are people's demand and how it can be satisfied. This is needed for all to have clear and
understandable communication that mainly uses to share the information and manage the
all organizational functions in order to operate a business continuously. Social media
marketing is a effective tool that provide a platform to all businesses for the purpose of
conducting marketing activities and influencing the number of customers. In relation to
Marks and Spencer, management are using social media marketing where it updates all
information about product, price and promotion. The management of organization attracts
the large number of customers and attaining the organizational productivity.

Communication strategy:
Communication is determined as important strategy which mainly uses by organization
to reach the targeted customers and attain the higher profitability. It is needed for
companies to know what is happening in market and how the products and services can
be sold out by influencing number of customers. The different types of communication
strategy which are uses by Red Bull company that are as explained:
 Verbal communication strategy
 Non verbal communication strategy
 Visual communication strategy

Cont..
For contemporary business digital marketing and social media marketing is highly important as
it helps to reach the targeted customers by providing right information regarding products and
services. By using internet through social media and digital marketing Red Bull company is
filling customer's demand that supports to reach the targeted customers and attain the higher
profitability. To maintain the effective communication management is required to use the different
marketing tool that are as explained:
 Social media marketing
 SEO
 PPC

Cont.
Social media marketing: This is important for organization that the content and ideas
which are showing through social media should be relevant, creative and attractive that
can help to influence large pool of customers and attain the competitive advantages. The
management are responsible for each activity and functions who are uses social media to
reach the targeted customers.
SEO: This increases website traffic and visibility in different types of search like images,
news video and products that develop the understanding and image. The management of
H&M company is using SEO tool that uses by customers to find out the best fashion
retailing organization. This helps to increase the organizational sales and profitability.
PPC: The management of Red Bull company can be use this tool to develop the business
performance and increase the sales by increasing the number of customers. In this,
advertisers of selected organization pay each time on users clicks and increase the number
of customers.

Cont.
Therefore, Red Bull company is making the uses of social media marketing in the
practices of communication mix that can help to reach the targeted customers and
managing the business performance in challenging market. It has examined that there
is tough competition between all organization where it is important to have good
knowledge about social media marketing as it provides right information about new
products and services in case of new launching, reducing prices, and providing offers
so that customers get influence in high range and attain the business productivity.

CONCLUSION
From the report it can be concluded that marketing strategy such as social media, SEO, PPC
and others are uses by companies for maintaining effective communication and attaining the
higher performance. Social media considering Twitter, Facebook, Instagram and others that
can help to reach the targeted customers and increase organizational productivity.

 REFERENCE
Kingsnorth, S., 2019. Digital marketing strategy: an integrated approach to online
marketing. Kogan Page Publishers.
López García, J. J., and et.al., 2019. Digital marketing actions that achieve a better
attraction and loyalty of users: An analytical study. Future Internet. 11(6). p.130.
Qurratu'Aini, H. and Hapsari, A.Y., 2019. Interests influence of digital marketing product
sales in exports by SMEs in bandung. Global Business and Management Research.
11(1). pp.217-225.
Heinze, A., and et.al., 2020. Digital and social media marketing: a results-driven
approach. Routledge.
Silva, M. J. D. B., and et.al., 2020. Online engagement and the role of digital influencers
in product endorsement on Instagram. Journal of Relationship Marketing. 19(2).
pp.133-163.