This presentation provides an overview of digital marketing strategies, emphasizing their importance for business success in the digital age. It defines digital marketing and digital communication, highlighting their roles in promoting products and services and engaging with customers. The presentation outlines various digital marketing strategies, including marketing automation, PPC, video marketing, social media marketing, SEO, inbound marketing, and content marketing. It then explores digital communication strategies, focusing on enhancing relationships between organizations and consumers. The presentation includes case studies of Dove and Ben & Jerry's campaigns, analyzing their target customers, goals, messages, and marketing mixes. It concludes by summarizing the key findings and emphasizing the significance of digital marketing in achieving organizational goals. The presentation also includes references to academic literature supporting the concepts discussed.
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