Practical Digital Marketing Strategies: A Presentation Overview

This presentation provides a comprehensive overview of digital marketing strategies and their practical implementation in today's digital business environment. It begins by introducing the concept of digital marketing, highlighting its importance for businesses of all sizes in reaching their target markets globally. The presentation then delves into various digital marketing strategies, including Search Engine Optimization (SEO), Pay-Per-Click (PPC), and Social Media Marketing (SMM). It explains how SEO enhances online visibility, how PPC drives immediate traffic and sales, and how SMM leverages social media platforms to engage with consumers. Real-world examples from companies like Zara, H&M, Flipkart, Myntra, Amazon, Nike, and Tesla are used to illustrate the effectiveness of these strategies. The presentation concludes by emphasizing the critical role of digital marketing in adapting to the evolving technological landscape and achieving business growth.

Practical Digital
Marketing

SCRIPT
SLIDE I (INTRODUCTION)
This presentation is on the digital marketing and its practical implementation in the organisation
in today’s digital business world. Marketing has become an imperative part to make the business
visible in target market. Basically it is an outstanding tool to convey the message and the
offerings of the seller to the buyer. With the world becoming digital and keener towards the
internet technology the practices of management are also changing and evolving themselves to
reach out more consumers. Similarly the concept of marketing has evolved itself with new
concept with use of internet that is digital marketing.
SLIDE II (DIGITAL MARKETING)
A big or the small organisation in today’s era is using the concept of digital marketing to
advertise and promote the brand and its offering globally. Digital Marketing is becoming most
important marketing do that is connecting the customers and the brand globally. Digital
Marketing technique is an act to promote advertises sell the product and services by taking the
advantage of online marketing tactics like social media marketing, email marketing, search
marketing, etc. The Digital marketing concept is integrated with 5 D's that are digital devices,
digital platforms, digital media, digital data and digital technology.
SLIDE III (DIGITAL MARKWTING STRATEGIES)
Digital marketing strategy are the most effective strategies that organisation can utilise to gain
the competitive advantage in this business world full of rivalries. There are multiple strategies
that perform course of action which is beneficial for the organisation in achieving its desired
goals using the appropriate online channel for marketing of its products and services. The digital
marketing strategies are other paid owned or acquired. Different organisation can implement
different marketing strategies as per their mission and vision which will help them in converting
more sales for the organisation.
SLIDE IV (COMMUNICATION STRATEGY)
Communication strategy is a basic medium through which organisation can clearly pass on
the message to the consumers regarding their business offering. The main motive of
communication strategy is to target the audience and understand the best digital marketing
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strategy organisation should adopt in reaching thousands of consumers. Now, some of the digital
marketing strategy will be discussed along with their applications in real business world.
SLIDE V (SERACH ENGINE OPTIMIZATION)
The Search engine optimization commonly announced as SEO is one of the most popular
digital marketing strategy that has helped so many organisation in enhancing their visibility on
the web. Search engine optimisation is basically a process that helps the organisation and
increasing the traffic ethical organic search results over the search engines like Google, Yahoo
etc. There for digital Marketing strategy like search engine optimisation provide the opportunity
for the small and big organisation to creatively built their website in order to make it more
recognisable and visible over the online platforms by consumers for example big fashion
companies like Zara H&M, Marks and Spencer etc. are high in SEO ranking.
SLIDE VI (PAY PER CLICK)
Another popular digital marketing strategy that we commonly visit online platform and website
is a pay per click strategy there reorganization build some kind of popup small message on the
other websites so that the consumers of the view was can consistently view that pop up
advertisement and when the click it they increase their sales. The organisation pays the other
advertising companies or the other company to advertise their brand on their website. For
example Flipkart, Myntra, Amazon are one of the most popular E-Commerce online shopping
companies that use pay per click digital marketing strategy to advertise their brands and connect
to the consumers in a most effective and influential manner.
SLIDE VII (SOCIAL MEDIA MARKETING)
Another digital marketing strategy which is highly popular that is social media marketing
basically it is recognised as one of the most familiar marketing strategy in the current era where
there are millions of people using social media channels to showcase their daily lives as well as
organisations are regularly updating their social media handles by posting different videos
pictures and contents in order to promote and advertise their products and their brand. This is the
most powerful this is a marketing technique in today's competitive business environment where
consumer checking their social media handles in every half an hour and following top brands to
stay updated for their offers and new collection. Big brands like Nike, H&M, Tesla organise
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highly efficient, attractive social media campaign which tells a story behind their product that
influence thousands consumers at one time.
SLIDE VIII (CONCLUSION)
Hence, as we are running into the world full of digitalization it is also important to change
our business practices with the changing world where technology and internet has now become
the most essential and imperative parts for the consumers. Now the business environment is also
at its peak growth with use of such internet technology and different marketing concepts that
utilizes the internet technology in a very effective manner. Therefore the digital marketing is the
best way to commercialize the product to thousands of people in one click and in each and every
corner of the world.
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