BMP3006 - Individual Presentation: Digital Marketing Analysis

This presentation provides a comprehensive analysis of digital marketing, emphasizing its importance in today's competitive business environment. It explores the concept of digital marketing and its tools, with a specific focus on social media marketing (SMM). The presentation uses Tesco as a case study to illustrate the practical application of SMM, including its benefits for communication strategies. It also discusses the marketing mix, including product, price, promotion, and place. The analysis includes examples of how firms like Tesco and Marks & Spencer utilize SMM to enhance brand effectiveness, target audiences, and improve customer satisfaction. The presentation concludes with a summary of the key findings and references relevant academic sources.

Bmp3006Individual presentation

TABLE OF CONTENT
 Introduction
 Analyzing of digital marketing
 Review of social medial marketing
 Benefits of SMM for a communication strategy
 Marketing Mix
 Conclusion
 References

INTRODUCTION
In this competitive era, it is becoming important to focus on market and
situations on basis of which it is easy to achieve goals and objectives.
Digital marketing is to be defined as process of carrying out marketing
activities through accessing to electronic devices. Main aim of this
presentation is to critically understand the importance of digital marketing
in business. Every business is connected digitally which help in accessing
of new opportunity. Tesco, a multinational supermarket chain
headquartered in U.K. Entity deals in daily groceries products and daily
consumable items. This report comprises of analysis of digital marketing,
review of digital marketing tools, ranking.

Analyzing of digital marketing
Digital marketing is broader and wider concept which is to be considered
in proper manner. Through using of this digital marketing tools &
technologies it is easy to achieve competitive advantage in proper manner.
Social media marketing is way to promote and advertise brand products or
services at larger scale. In relevance of selected firm Tesco too uses SMM
in such a way that they are able to market themselves at wider scale. It is
most effective way of promoting firm at rapid scale. It is used at wider
level as it assist firm in enhancing the brand effectiveness in market.
There are various ways through which digital marketing is being analysed
such as sales revenue, customer retention rate, cost per click etc. It is duty
of manager of firm to make assure that appropriate type of decisions are
being taken to promote or advertise product/ service.

Review of social medial marketing
 Social media tools such as Snapshot, Facebook, Instagram and
many other applications are present which helps organisation to
do promotion through videos, live video's etc. With help of this
SMM, it is easy to interconnect with people widely.
 For example- Tesco has been partnered with advertising firm
Schinifeno Lee to promote their Tesco Gas. The company is
headquartered in U.S. Main competitors of entity is BSTRO,
Strausberg Group etc. Videos are used as promotion tool to target
audience of chosen firm and they have relaunched their You tube
channels.

Continue..
 To carry out SMM, it is essential to have appropriate knowledge
about content, images, video and graphics so that effective
strategies are implemented. So, accessing to these visual elements
effectively results in development business practices.

Benefits of SMM for a communication strategy
 In business, it is crucial to focus on strategies & tactics so that
decisions are being undertaken in proper manner. Marks & Spencer
and Tesco both scan business environment & then transfer
information through using of tools like text messages, e-mails, etc.
 Another benefit of using SMM is that it allows entities to target
audience at larger level & gain information more effectively.
 Moreover, it enhances the promotion as well as advertising
processes of business & helps in implementation of strategy
properly.
 It too help organizations in improving their brand goodwill &
access to new way of sharing of information.

Continue..
Communication strategy & social media content both main aim is to
deliver information in effective and proper manner with purpose of
achieving objectives appropriately. Communication strategies can both
oral and verbal relying on needs or demands of entity.
 Social media content has deep impact on communication strategy as it
using SMM helps in delivering of credentials & data to users or
audience appropriately so that correct decisions are being taken by
audience for purchase. In relevance of M & S & Tesco, they uses this
SMM with proper considerations which helps them in making
decisions.
 Using social media content assists in giving proper ideas about
products & services to users which too increases the effectiveness of
company within marketplace.

Continue..
 Furthermore, another advantage of using SMM is that it improves
the customer satisfaction level and carry out positive relationship
between customer and a brand.
 Then, using of effective content in communication allows brand
to engage with market as well as target audience in well organized
way.

Marketing Mix
It refers to set of actions or tactics which helps in promoting or advertising
of brand in market. In relevance of selected firm, they too focus on this
strategical marketing approach as this assist them in achieving of
objectives within time period. It consists of several components such as
product, price, promotion, physical evidence, people, process and place.
Both Marks and Spencer and Tesco carry out this process when activities
are carried out in market.

CONCLUSION
After a brief analysis of above matter, it has been seen that it is important
to focus on concept of digital marketing so that it is easy achieve vision
and goals of firm. In this flexible market, it is essential to access to use
tools as well as techniques to communicate in effective manner. So,
discussions have been made about importance of digital marketing &
SMM in business perspectives. Also, digital marketing examples &
ranking is discussed briefly. Thus, it has been evaluated that appropriate
type of communication strategies are to be implemented to achieve
competitive advantage in market.

REFERENCES
Books & Journal:
Chaffey,, 2019. Digital marketing. Pearson UK.
El Junusi, 2020. Digital Marketing During the Pandemic Period; A Study
of Islamic Perspective. Journal of Digital Marketing and Halal Industry,
2(1), pp.15-28.
Romero-Hall, E., 2017. Posting, sharing, networking, and connecting: Use
of social media content by graduate students. TechTrends, 61(6), pp.580-
588.
Middleton, 2018. Social computing for verifying social media content in
breaking news. IEEE Internet Computing, 22(2), pp.83-89.