Digital Marketing Strategies: AIDA Model and Communications Plan

This presentation provides an overview of digital marketing strategies, with a specific focus on the AIDA model (Attention, Interest, Desire, Action). It explains how the AIDA model functions in the context of marketing and advertising to attract customers and drive sales. The presentation outlines the steps involved in the AIDA model and how businesses can use it to optimize their promotional activities, build customer bases, and enhance their communications strategies. It also discusses the importance of digital platforms, including social media, in implementing these strategies. The assignment also includes references to support the analysis, and the conclusion emphasizes the importance of digital platforms for businesses to connect with their customers effectively.