Digital Marketing Strategies, Communication, and Promotion

This presentation examines the significance of digital marketing in today's business environment, emphasizing the importance of effective communication strategies. It explores how businesses leverage digital platforms, including social media and content marketing, to reach their target audience and promote their brands. The presentation discusses the promotional aspects of the marketing mix and illustrates how companies like Spotify utilize digital strategies to connect with customers and boost sales. It also covers methods for measuring the effectiveness of digital marketing campaigns, such as tracking the number of followers and engagement metrics. The presentation concludes by summarizing the key takeaways and highlighting the importance of digital marketing in achieving desired business outcomes. References from academic journals are included to support the content.

Practical
Digital Marketing

Table of
Contents
 INTRODUCTION
 MAIN BODY
• Digital Communication Strategy
• Review Digital Marketing Along with Illustrations
• Explain how they contribute to the respective organization’s communication startegy
as part of the promotional aspect of the marketing mix
• Measuring Effectiveness of Digital Marketing Communications
 CONCLUSION
 REFERENCES

Introduction
In order to foster a brand to potential
customers, digital marketing uses internet sources
and other forms of digital communication. This
entails using email, content marketing, social media,
text, multimedia communications, and other digital
platforms to communicate with customers.
However, in order to achieve long-term growth and
sustainability through digital marketing, an effective
strategy is required

MAIN BODY
Digital Communication Strategy
Most businesses utilise communication strategy as a
strategic tool to reach out to their target market. The
communication strategy is utilised to deliver the proper message
about their brand to customers through effective mediums in order
to increase revenue. Companies devise effective communication
strategies that deliver the appropriate marketing message to the
relevant target groups via the appropriate channel and at the
suitable manner.

Review Digital Marketing Along with Illustrations
Digital marketing is crucial for effectively and efficiently promoting an
organization's products and services to potential customers. In order to achieve
their targeted goals and maintain their market position, the business is required to
shift from traditional marketing to digital marketing. Some of the illustrations
related to digital marketing are as follows:-
• Multimedia Messages
• Content Marketing

Explain how they contribute to the respective organisations' communication
strategy as part of the promotional aspect of the marketing mix using
literature
 Brand: Spotify
 Spotify is a Swedish Company which provides streaming services. The company
is one of the largest music service provider. Spotify influence its customers
through fermium service. Through digital ads these customers or subscribers
download the application.

Promotional and Marketing Mix
Promotional is an element of marketing mix which might be used as a
strategic tool to help an organisation achieve its objectives more effectively and
efficiently. It aids the company in attracting a diverse spectrum of clients, resulting in
a greater number of sales. Spotify makes use of social media as its main platform for
its promotional activities.

Measuring Effectiveness of Digital Marketing Communications
Ranking the order of effectiveness in using the social media measures are
outlined below.
Brand: Spotify
 Number of Followers: Spotify provides with list of most streamed artists such as
Ed Sheeran with 79.94 million followers. Further it helps the artist to monitor
their progress.

Conclusion
The above PPT summarises the importance of digital marketing in the
workplace and how it aids in achieving desired outcomes. The PPT also focuses at
seeing how important communication strategy is in getting the company's important
messages out to its customers.

References
Gautam, N.K., 2019. Online marketing. Journal of the Gujarat Research
Society. 21(4). pp.320-324.
Hofacker, C.F., 2018. Digital Marketing: communicating, selling and connecting.
Edward Elgar Publishing.
Zwick, D. and Dholakia, N., 2020. Digital marketing as automated marketing: From
customer profiling to computational marketing analytics. In Marketing
Management (pp. 427-440). Routledge.