A Project Plan to Enhance Marketing Productivity at Truffles Bakers

This report details a project plan focused on analyzing the role of digital marketing technology in enhancing marketing productivity at Truffles Bakers and Confectioners Limited, a UK-based organization. The project aims to understand the concept and importance of digital marketing technology for commercialization, investigating its helpfulness to the organization. The project management plan outlines the scope, tasks, timelines, risks, and budget, including a work breakdown structure spanning initiation, planning, execution, monitoring, and closure phases over a six-month period. Primary data was collected through questionnaires from 10 employees, focusing on talent management training, while secondary data was gathered through literature review, exploring the meaning, best practices, and steps in talent management. Key themes identified include the definition of talent management, best practices for organizational performance, and the steps involved in planning, retaining, selecting, attracting, and developing talent. The report includes graphical representations of primary data findings and concludes with recommendations and reflections on the project planning process. Desklib provides access to similar project plans and solved assignments for students.

UNIT 6 PROJECT PLANNING

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................4
Aim of the project:......................................................................................................................4
Objectives for the Research:.......................................................................................................4
Project management plan:...........................................................................................................4
Primary data:...............................................................................................................................9
.......................................................................................................................................9
10....................................................................................................................................................10
Secondary data and Literature Review.....................................................................................10
LITERATURE REVIEW:.............................................................................................................11
Theme 1: Meaning of talent management.................................................................................11
Theme 2: Best practices of the talent management:..................................................................11
Theme 3: Steps in talent management......................................................................................12
Graphical representation of the primary data findings .............................................................12
10....................................................................................................................................................14
Recommendation......................................................................................................................16
Reflection of the project planning.............................................................................................17
CONCLUSION..............................................................................................................................18
REFERENCES..............................................................................................................................19

INTRODUCTION
Project management is the effective planning tool which helps to lead the team in a forward
direction to achieve the goals of project. The main purpose of this to meet the client's objectives
with the project outcomes. Truffles Bakers and Confectioners limited organisation located in
Henfield Rd, UK. The report covers the project planning which involves all the factors related to
project.

TASK 1
Aim of the project:
To analyse the role of digital marketing technology for enhancing the productivity in marketing
functionality of the organization: A case study on Truffles Bakers and Confectioner Ltd.
Objectives for the Research:
 To understand the concept of the digital marketing technology for the marketing
performance.
 To asses the importance of digital marketing technology for commercialization purpose.
 To investigate at what extent does this technology is helpful for the Truffles bakers
organization.
Project management plan:
Scope of the project:
Digital marketing platform is broad in its aspect, it provides the various channels which can be
digital advertising, social media platform, email and mobile marketing etc. It is helpful to
provide the better marketing options to the organization which can be implemented for the better
productivity of the firm (Bibarsov, Khokholova and Okladnikova, 2017). Each digital marketing
channel are efficient to provide the peak range of customers and also enable the organization to
measure their product performance on these digital platform.
Task required for the project:
The activities can be budget planning which is for making the investment in the project, aim
selection is the main aspect which provide the lead to move forward. To analyse the stakeholder
for the project for fund-raising, to contact with the manufacturer or suppliers who deliver good
quality raw materials in the market it is beneficial to select more vendors as it is easier for the
negotiation of the price (Farashah, Thomas and Blomquist, 2019). Labour force to allocate the
resources to them to carry out the operation, most importantly time management to deliver the
project on time without delay.

Time factor is the main aspect of the project it enables the discipline to follow the stages
of the project properly. Time required to complete this project is 6 month. Every project has
associated given time which implies that to complete the project before deadline. Poor time
management can affect the decision-making process which can affect the progress of project.
Therefore, it is important to manage the time to achieve the successful goals of the project.
Risks identified:
To complete the project the risk can be communication gap between the teams which can cause
the work place environment, to cope this project management need to ensure that all staff are
interacting with each other. Finance risk if the budget is not implemented better than it can rise
the problem for investment, in such suitable budget should be decided and make it avail for the
team to follow (Buganová and Šimíčková, 2019). Cyber security risk with using digital
marketing tool for this suitable other aspect can be form as to build strong password, to track the
data leakage. Other risk can be lack of skills and knowledge to deal with digital marketing
technology, for which project leader need to give the proper training to their staff to handle this
technology.
Budget plan:
Resources Amount
Cost for raw materials £ 70
Transportation cost £ 55
Infrastructure £ 80
Salary to employees £ 75
Total £ 280
Therefore, the resource for the project are finance resource, human resource to manage the work
or to train the staff to enhance the knowledge about operating the project. The communication
mode can be face to face meeting, drawing mode, online communication tools as video
conferencing, emails.
Work breakdown structure:

Task Name Duration Start Finish
Initiation 35 days Tue 11/16/21 Mon 1/3/22
To appoint a manager
for project 10 days Tue 11/16/21 Mon 11/29/21
Selection of employee 15 days Tue 11/30/21 Mon 12/20/21
Strategy forming 12 days Tue 12/21/21 Wed 1/5/22
Planning 50 days Tue 11/16/21 Mon 1/24/22
Risk analysis 35 days Tue 12/21/21 Thu 3/24/22
Budget designing 30 days Fri 3/25/22 Fri 9/30/22
Tools selection for
implementing plan 10 days Mon 10/3/22 Fri 10/14/22
Plan the digital
marketing tools 6 days Mon 10/17/22 Mon 10/24/22
Communication build
up 5 days Tue 10/25/22 Mon 10/31/22
Execution 40 days Tue 11/16/21 Mon 1/10/22
To compare the project
aim with the ongoing
process
10 days Tue 10/25/22 Mon 11/7/22
Status updates 10 days Tue 11/8/22 Mon 11/21/22
Documentation 13 days Tue 11/22/22 Thu 12/8/22
To maintain the
communication with the
client
1 day Fri 12/9/22 Fri 12/9/22
Monitoring 28 days Tue 11/16/21 Thu 12/23/21
Track the performance 15 days Fri 12/9/22 Thu 12/29/22
Quality management 13 days Fri 12/30/22 Tue 1/17/23
Closure 27 days Tue 11/16/21 Wed 12/22/21
Project report 27 days Wed 1/18/23 Thu 2/23/23

Primary data:
Primary data is defined the gathering the data from the open source, it is the original data which
is used for analysation purpose to prepare the project. To collect this data the sources can be
open communications, Questionnaire with the participants to obtain information from them
regarding the topic (Kerzner, 2017). Primary data collection method is beneficial as it provides
the factual or real data. In this project data is obtained by conducting the questionnaire round for
the 10 employee of the Truffles Bakers and Confectioners limited organization, the question is
about the talent management training in which the participants have shown their respond on the
question which is asked in the interview.
Questionnaire:
Theme 1
Is your company have proper resources for
the talent management?
Respondents
Yes 6
No 4
Total 10
Theme 2
What is your company's strategy for talent
management training?
Respondents
Employee training process 3

Tracking the performance 7
Total 10
Theme 3
Are you satisfy with the training about the
talent management given by your
organisation?
Respondents
Strongly agree 4
Agree 3
Disagree 1
Strongly disagree 2
Total 10
Theme 4
Does your company business is benefited by
this program?
Respondents
Yes 6
No 4
Total 10
Theme 5
Is company is able to achieve their goals
with this talent management training
Respondents
Strongly yes 5
Strongly no 5

Total 10
Secondary data and Literature Review
Secondary data is defined as the existing data which is already present. The sources from this
data can be obtained which is books and journals or collect the data from someone else. This
type of data provides the efficiency in the time also cost effective. It is beneficial to make the
primary data more specific. It helps to give the analysis as to find the gaps in the data. Therefore,
secondary data is economical in nature.
LITERATURE REVIEW:
Theme 1: Meaning of talent management
According to the Anantatmula and Rad, (2018)Bjorvatn, T. and Wald, A., 2018 talent
management is the effective, organized process to hire the right or potential talent for the
organization. It also defines as to give the proper talent management training to the staff for their
development. It is the retention process of the employee it associated the human resource
management with the staff life cycle. Talent management involves the planning, management,
hiring and retention process which is required for the organization to increase their work place
productivity. The main purpose of the talent management is to develop the healthy and
supportive work place environment so that employees work better. This term differs company to
company as every company has their different strategies to implement talent management
program. Talent management is not only about to grab the attention of the talented people but it
is the effectual continuous process which include the processes which are sourcing, recruiting,
and promoting to meet the organizational goals and objectives.
Theme 2: Best practices of the talent management:
According to the Frefer, Mahmoud, Haleema and Almamlook, (2018) best practices of the talent
management ensures the better performance of the organization. As one of the best practice is to
assign the goals of the individual and the organizational goals. It is the main responsibility of the
company to make sure that all the employees are giving their full effort in achieving company's
goals as well as their goals. For that it is important to implement the better communication

between the departments so every employee work together to carry out the task effectively.
Other best practice is to provide the positive feedback which helps the employee to make
improvement. It is up to the leader who has responsibility to maintain good relation with the
employees both personally and professionally so that leader can effectively proceed to give the
feedback for the employee or company's betterment. For improvement company can also
proceed to provide the skill development training to the employees so that they develop the
knowledge to carry out the task for the organisation.
Theme 3: Steps in talent management
As per the view of Meredith, Shafer and Mantel, 2017 talent management involves the steps
which are planning, retaining, selection, attraction, and development steps. It encompasses the
steps which are planning in which the management team identify if their organization required a
staff then they design the job role and make the strategy for the recruitment plan. In the attracting
process the organization put their data on the website to attract the candidate for the interview
process. Further, in selection process the recruitment team select ask for the interview or to select
the right talent for the company by conducting test for the candidate so that it give the complete
analysis to the recruitment team. For the developing process selected candidates are invited on
boarding plan in which the human resources team gives the training to the employees to make
them understand the work place environment. Retaining is the last step in the talent management
process as it is very important for the organization to retain their employee for that they can do
effectual activities which can be rewarding them for their good work, compensate them with
extra pay for their hard work.
Graphical representation of the primary data findings
Theme 1: The company has proper resources for the talent management
Options Respondents
Yes 6
No 4
Total 10