Digital Marketing Strategies: Channel Fit, Advantages, and Examples

This report provides an overview of digital marketing, defining it as advertisement delivered through digital channels such as websites, search engines, social media, mobile apps, and emails. It emphasizes the cost-effectiveness and time-saving benefits of digital marketing compared to traditional methods. The report discusses how digital marketing fits within the communication mix, highlighting tools like search engine optimization, pay-per-click advertising, and social media marketing. Advantages such as global online reach, effective targeting, personalization, and affordability are weighed against disadvantages like dynamism in trends, high competition, and privacy concerns. The report includes examples and recommendations for businesses to leverage digital marketing channels and lead nurturing to attract and retain customers, concluding that digital marketing is a highly effective method for increasing product and service awareness. References to relevant research articles are also provided.

Digital Marketing

Table of Content
 Introduction
 Digital marketing
 Digital marketing fit to communication mix
 Advantage of digital marketing
 Disadvantage of digital marketing
 Examples and recommendation
 Conclusion
 References

Introduction
 Digital marketing can be described as advertisement delivered
through digital channel like websites, search engines, social
media, mobile app and emails.
 It consist use of online media channel that are more effective in
compare to traditional method. It is more cost effective and saves
time of company by immediately increase sales of company.

Digital marketing
 Digital marketing can be described as marketing efforts that
can be done with using electronic device and interest.
 There are different types of channel which can be used by
companies for purpose of connecting with their customers.
These tools includes search engine, email, social media and
other websites.

Digital marketing fits within
communication mix
Communication mix consist different tool that is
used for purpose of communicating about products
and service to potential customers. It includes
different tools like social media, direct marketing,
websites, events, exhibition, product packaging and
other things.

Continue…
There are different types of tool to be used by
companies for purpose of digital making that are
mentioned below:
 Search engine optimisation
 Pay per click
 Social media marketing

Advantage of digital marketing
 Global Online Reach
 Better opportunities for IT officials
 Effective Targeting
 Personalization
 Affordability
 Traceable & Measurable results

Disadvantage of digital marketing
 Dynamism in Trends
 High Competition
 Can receive criticism
 Privacy issue & Security
 Access to Internet

Example to support points and also
highlight recommendation

Continue…
Recommendations
 Businesses can use different digital marketing channels and social media platforms
to attract large customer base such as Facebook, Instagram and even LinkedIn.
 Organisations can use lead nurturing as an effective tool of digital marketing in
order to develop and reinforce relationships with consumer so that they feel
connected with brand.

Conclusion
 From above mentioned project report, it can be concluded that digital
marketing is more effective marketing method for purpose of increasing
awareness of products and service of company.
 It is important for company and provide them different types of
advantage and disadvantage of company.

References
 Kannan, P.K., 2017. Digital marketing: A framework, review and research
agenda. International Journal of Research in Marketing, 34(1), pp.22-45.
 Kemp, A., Randon McDougal, E. and Syrdal, H., 2019. The matchmaking activity:
An experiential learning exercise on influencer marketing for the digital marketing
classroom. Journal of Marketing Education, 41(2), pp.141-153.
 Key, T.M., 2017. Domains of digital marketing channels in the sharing
economy. Journal of Marketing Channels, 24(1-2), pp.27-38.

Thank You