BMP3006 - Individual Presentation: Digital Marketing Strategy Report

This report, prepared for BMP3006, examines the use of digital marketing in communication strategies, focusing on Facebook and LinkedIn. It begins with an introduction to digital marketing, defining its role in communication and its use of various techniques like internet, mobile services, and social media. The report then details how companies like McDonald's and Dove utilize Facebook and LinkedIn to promote products, engage customers, and gain competitive advantages. It explores promotional aspects of the marketing mix and ranks social media platforms based on their effectiveness. The report concludes with a summary of findings and references relevant academic sources, providing a comprehensive overview of digital marketing strategies and their impact on business communication. The analysis covers how these strategies support customer engagement and promotional efforts to achieve competitive advantages in the digital landscape.

BMP3006 Practical Digital Marketing
• Assessment 2 - Individual Presentation

Use Of Digital Marketing In A Specific
Communications Strategy

Contents
 Introduction
 Digital Marketing used in specific communication strategy.
 Review of digital marketing examples.
 Facebook contributes towards communication Strategy.
 LinkedIn contributes towards communication Strategy.
 Promotional Aspect of marketing mix.
 Ranking of Social Media platform.
 Summary.
 References.

Introduction
Digital Marketing is strategy where company is used to produce and creates plan for better and
flexible way to communicate and it support which tend towards electronic devices. The uses of
digital marketing through various form of techniques like internet, mobile services and devices,
social media platform for other reach consumer.

Digital Marketing used in specific
communication strategy.
Communication strategy in digital marketing which is used through company where individual
factor having target market through significant traits of communication that helps for gaining
positive outcomes. The marketing communication of public relation is the Promotion and including
four Ps. The factor of Public relation that allows experience, industry and budget that marketing
plan is more important aspect of budget where promotional includes for Television or posting
advertisement in Facebook.

Review of digital marketing examples.
As digital marketing is undertaking many examples for McDonald and Dove company for tools,
techniques or sources for example LinkedIn and Facebook are both social media platform where
easy to promote and advertisement for any company product, because people are most of time
spare in these platform. .

Cont..
Facebook: It is defined as on social media
networking websites where people and their
suggestion, profiles share information such a
photos, videos, quotes and themselves which is
respond where the link where posted by others.
Through online social networking website.

Cont..
LinkedIn: This another professional or business
related social media platform website designed
for to allows about work related information
with other base of user are enters for building
corporate networking connection towards
approach posting hiring and other business
related quotes that attract business related
clients that able to get more receive
professional contacts.

Facebook contributes towards communication
Strategy.
The company McDonald is utilising that commencing for food retailer and fast food venture
where they follows most of social media platform like Facebook for selling and mainly promoting
for better product and services of fast food related to engage more customer by highlight about
strategy to gain competitive advantages.

LinkedIn contributes towards communication
strategy.
The Dove company is personal care brand owned by Unilever for organisation through
manufacture within 150 countries where they offered for both all type of gender base customer.
As they approach LinkedIn social media where it helps to get overcame for better generating
about more attaining business related connection in effective manner to get high competitive
advantages. It also helps to create more brand awareness in overall worldwide concept.

Promotional Aspect of marketing mix.
A promotional strategy is trait of actionable plan which helps to influence where people for their
company or own business traits that helps to generate more leads for boosting customer
engagement which generates communication for better target communication.
In following there is describe about towards for attaining more profitable as well as growth in
marketing mix:
 The two Facebook and LinkedIn can be utilising for effective advertising in every situation.
 Facebook and LinkedIn can be assorting for building more customer relation for retention
and improves for customer engagement towards leads McDonald and Dove company.
 It helps to support for increasing sales promotion towards better and effective way through
attain competitive advantages.

Facebook and LinkedIn in ranking.
Facebook:
 It promotes through individual on social media.
 It reaches towards more people by quick on social media.
 Through creates an avenue to follows for other field by following experts.