Digital Marketing and Social Media Marketing - Course Name Report

This report delves into the realm of digital and social media marketing, exploring its significance in the modern business landscape. It begins by defining key concepts such as the marketing mix, digital marketing, and social media marketing, highlighting their interconnectedness and importance. The report then examines the strategic use of social media marketing, emphasizing its role in reaching consumers and achieving business objectives. It provides real-world examples of successful social media campaigns, including those from Netflix and Burger King, illustrating how these businesses have leveraged social media to build brand awareness and engage with their target audiences. The report further analyzes why social media content is effective, underscoring its ability to enhance business performance and foster customer participation. Ultimately, the report concludes that social media marketing significantly boosts an organization's profitability through strategic advertising of products and services via the internet.

THE ROLE OF DIGITAL
MARKETING AND SOCIAL
MEDIA MARKETING

Table of Contents
 INTRODUCTION
 MAIN BODY
 Part 1
 Marketing
 Marketing mix is and where the communications mix fits
 Digital marketing
 Social media marketing
 Why digital marketing and social media marketing are significant to businesses
 Part 2
 Examples of social media contents that really work
 Screen shots of effective campaigns
 Why social media content is effective?
 CONCLUSION
 REFERENCES

INTRODUCTION
 Social and digital marketing improve goodwill and awareness of company.
Through medium of digital marketing business can easily communicate without
restriction of geographical boundaries (Cheung and et.al., 2020).

Marketing
 The overall concept of marketing consist of overall forecasting with reference to
examine potential demand of consumer lead with maximum profitability in
business.

Marketing mix is and where the communications mix fits
 To fulfilling overall aim of organisation will leads to cover proper use of
technique so that they can achieve goal of overall marketing mix.

Digital marketing
 Digital marketing is much different as compare to
traditional marketing.

Social media marketing
 Social media marketing is one trending technology that is concern with targeting
consumer and fulfilling goal of business.

Why digital marketing and social media marketing are
significant to businesses
 Digital environment refers as integrated marketing with close supervision in
order to operate successfully with efforts of global presence with help od
strategic alliances.

Examples of social media contents that really work
 Netflix
 Netflix run the campaign upon Instagram
to build largest hub of marketing.

Burger King
 Burger king is leading brand that spread its official market coverage upon social
media.

Screen shots of effective campaigns
 Airbnb and Mariah Carrey enormous influencer associate.
 Here from marketing campaign Airbnb create lots of follower through its
effective strategy of marketing with help of social media.

Why social media content is effective?
 Social media content is one of the emergent and trending tool that is included in
business in order to promote overall participation and general awareness in terms
of boosting business performance.

CONCLUSION
 From the above report it has been concluded that social media marketing
improve level of organisation profit by advertisement related with product and
services through use of internet.

REFERENCES
 Cheung, M.L and et.al., 2020. Driving COBRAs: the power of social media
marketing. Marketing Intelligence & Planning.