Digital Business Strategies and Models: CEEK Digital Marketing Report

This report provides an in-depth analysis of digital business, focusing on CEEK Digital Marketing Consultancy Pvt. Ltd. The report begins with an overview of digital business, outlining its advantages, such as effective resource management and enhanced customer experience, and disadvantages, including data security concerns and work overload. It then delves into the application of digital business principles by CEEK, a UK-based digital marketing company. The report further defines and discusses various digital business models, including freemium, subscription, marketplace, and user experience premium models, and their application within organizations. Collaborative relationships and strategic alliances are also examined, highlighting their advantages and disadvantages in achieving common business goals. Finally, the report explores the principles of e-commerce and their application in the context of CEEK's operations, providing a comprehensive understanding of digital business strategies and their practical implementation.