This report provides a comprehensive overview of digital marketing, examining its key components and applications in contemporary business. It delves into the core concepts of marketing, including the marketing mix and communication mix, and highlights the significance of digital and social media marketing in today's competitive landscape. The report uses Coca-Cola as a case study to illustrate practical applications of marketing strategies, analyzing social media content examples such as videos and live videos. It also explores digital marketing models and standards, including the Technology Acceptance Model and the Honeycomb Model, and discusses the effectiveness of social media content in attracting customers. The report concludes by emphasizing the importance of digital marketing for business growth and the need for strategic implementation to achieve a competitive advantage.
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