Digital Marketing Report: Strategies for Business Growth

This report delves into the multifaceted world of digital marketing, encompassing various strategies essential for business growth and effective communication with potential customers. It begins with an introduction to marketing and digital marketing, highlighting the shift towards online platforms. The report then explores key digital marketing techniques, including social media marketing, which focuses on using social media to promote products and services; content marketing, which involves creating and distributing valuable content to attract and convert prospects; email marketing, which centers on sending commercial messages to build relationships; pay-per-click (PPC) advertising, which charges advertisers based on clicks; search engine optimization (SEO), which aims to improve website traffic from search engines; and affiliate marketing, which involves earning through promoting other organizations' products. Each strategy is discussed in detail, emphasizing its role in building brand awareness, customer loyalty, and driving sales. The report concludes by summarizing the importance of these strategies in achieving marketing objectives and building a strong customer base, supported by relevant references.

Practical Digital Marketing

Table of Content
• Introduction
• Digital marketing
• Social media marketing
• Content marketing
• Email marketing
• Pay per click
• Search engine optimization
• Affiliate marketing
• Conclusion

Introduction
Marketing refers to a combination of all activities which a company undertakes to promote a buying
and selling of product and services. Digital marketing is one of the form of marketing which is
associated with the promoting goods and services with use of internet and online based technologies.
This includes computers, mobile phones and other digital platforms. As in today's scenario digital
platforms increasingly incorporated with marketing plans of businesses and day-to-day life routine.
People become more often to use digital devices rather then visiting physical shops.

Digital marketing
Digital marketing is described as advertising delivery with the use of digit
channels such as search engines, websites, social media, email and mobile
apps. Its is associated with achieving marketing objectives through
applying digital technologies and media. This technique must be
integrated with the traditional media such as print, TV and direct mail as a
part of multiple channels for marketing communication. Some marketing
experts consider digital marketing as entire newly endeavour which
requires new way of approaching customers and new way for
understanding customer's behaviour as compared to traditional marketing.

Social media marketing
Social media marketing refers to the use of social media platforms and
websites to promote product and services. This is a powerful way for all size
of businesses to reach at the potential customers. It is also defined as internet
marketing which involves creating and sharing of content on social media
networks in order to accomplish marting and branding objectives. This is
associated with the activities like posting text, image updates, video and other
content which drives customers engagement. With the implementation of this
Burberry company will increase its brand awareness as it makes easy for the
company to spread the word about the product and mission.

Content marketing
This is a form of marketing that is associated with creating, publishing and distributing
content for targeted audience through using internet. Content marketing focuses on
attracting prospects and transform them into customers by creating and sharing of free and
valuable content. With the perspective of Burberry company, this will help in creating
sustainable brand loyalty, provides valuable informations to customers and help in develop
willingness so that customers will buy from company in future. Relatively this is new form
of marketing which did not include direct sale, it build trust and rapport with audience.

Email marketing
This is a digital marketing strategy which is based on sending
commercial messages and developing relationship with prospects
and customers. Every mail which is sent to a potential and
existing customers could be considered as email marketing. This
is associated with using mail for sending advertisements, request
business, solicit sales or donations. With the help of this burburry
company will able to build loyalty, brand awareness and trust of
the customer towards company. In addition to this, it enhance a
merchant's relationship with current and potential customers,
acquiring new customers and convince current customers to make
a purchase immediately.

Pay per click
Pay per click is refers to a model of internet marketing in which advertiser pay a fee each
time when one of their ad is clicked. It offers a significant opportunity for the digital
marketers to grow their traffic and conversion matrices. But without a smart move this
could cause a major problem for business. The most common Pay-per-click add format is
on the search result page of search engines like google and bing. This is commonly
associated with search engine advertisers, in which they allow for advertisement bid for the
ad placement. Then it will be shown at search engine result page when someone searches
on keywords that are related to the business offerings.

Search engine optimization
Search engine optimization is define as the process of improving quality and quantity of
website traffic to a website or web page from search engines. This is refers to a strategy of
internet marketing in which search engines optimization is associated with how search
engine works and how website could receive more visitors form search engine. These
visitors can potentially transformed into customers who are ready to buy at the time of
advertisement appear on the web result. This is about making an small changes or
modification, which could have major impact on experiences of the site users and
performance in search results.

Affiliate marketing
Affiliate marketing is describes as the earning through promotion of
products and services of other organisation or company. This is an
advertising strategy in which a company compensates third party publishers
for generating traffic and leads to the company's product and services. In
which third party is known as affiliates and commission fee incentivize them
to find ways to promote company. The internet has increased the prestige of
affiliate marketing. For instance amazon which has popularized the practices
of affiliate marketing program.

Conclusion
From the above analysis it has been concluded that marketing is the essential aspect of the organisation
which is associated with the promotion and selling of goods and services. In addition to this, digital
marketing is one of the form of marketing through internet and digital based platforms. This is used to
communicate company's product and services to the potential and existing customers so that strong customer
base can be built. There are several strategies of digital marketing which is beneficial in effective
communication through digital platforms and internet. Moreover they provides support in making the
marketing campaign effective and to increase sales so that desired goals and objectives can be achieved.

References
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Wang, F., 2020. Digital marketing capabilities in international firms: a relational
perspective. International Marketing Review.