This report provides a comprehensive overview of digital marketing strategies, examining various approaches such as content marketing, email marketing, social media marketing, and search engine marketing (SEM). It explores real-world examples, including the strategies employed by Tesco Plc. and Glossier, to illustrate the practical application of these techniques. The report also discusses the role of user-generated content and consumer testimonials in enhancing customer engagement. It emphasizes the importance of digital marketing in today's business environment, highlighting its ability to reach a broad audience and provide measurable results. The conclusion underscores the effectiveness of digital marketing in influencing consumer behavior and offers insights into its potential for future growth. References to academic sources are also included.
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