Digital Marketing Strategy and Profitability for H on Mitchell Hotels

This report examines a digital marketing strategy designed to improve customer attraction and increase profitability for H on Mitchell Apartment Hotels. The report begins with an overview of the hotel, its location, target audience, and current market position. It then discusses the need for a robust social media marketing strategy to enhance its online presence, reach its target audience, and ultimately drive more bookings. The report highlights key strategies, including creating a strong presence on platforms like Facebook, and providing valuable information to customers. The analysis concludes with a recommendation to include profit percentage targets in the marketing plan. The report also includes references and acknowledges the feedback received on the draft plan.

Running head: DIGITAL MARKETING
Digital Marketing
Name of the Student
Name of the University
Author Note

1DIGITAL MARKETING
Assignment 1
Business is something which plays an important role in the world in the present day. It
is because of the business of the countries that the world economy is able to keep up with the
increasing competition in the market. The businesses are able to make profits as a result of
involving themselves in such activities. In the same way, hotels are also able to conduct
businesses for making profits in the market. However, not all the hotels are able to meet
profits as they are not able to attract many customers compared to the popular hotels of the
times. That is why some hotels succeed in their endeavours while other hotels fail.
The purpose of this essay is to describe how the hotel H on Mitchell Apartment
Hotels can improve their customer attraction by launching a successful social media
marketing strategy on the Internet itself and how they earn more profits in the market
itself.
H on Mitchell Apartment Hotel is a brand which consists of a chain of hotels that are
located in the centre of business and entertainment precinct in Melbourne. They are said to
be a 180 room apartment hotel, consisting of suites as well as one bedroom and two bedroom
apartments. The hotel is located close to locations like Mindil Beach, Darwin Convention
Centre and other areas in Melbourne which makes it easier for the tourists to stay in the hotel
as well as visit the other tourist destination and come back to the hotel on time. Thus, it was
of great convenience to the tourists who stays at H on Mitchell Apartment Hotels.
Although, the hotel provides room to any tourist who might visit the place, their main
target audience are persons with mental illness as the hotel management feels providing
rooms to the persons with mental illness would matter as they ought to enjoy some form of
happiness and H on Mitchell Hotel Apartments aims to give its customers what they deserve.

2DIGITAL MARKETING
As stated by Erevelles (2016), H on Mitchell Hotel Apartments requires social media
marketing strategies as they need to attract more customers to achieve profits in the market.
This includes improving their social media presence so that their advertisements and other
information can easily reach the target audience. Apart from that, they also needs to create a
strong presence on Facebook and other sites so that customers can get to know about their
jobs. This will surely improve reviews for them on Facebook and other sites. All of these
strategies can help get a strong social media marketing for H on Mitchell Hotels Apartments
and this would increase their profits in the market (Urban, 2017).
Assignment – 5
Dear Student,
We have been checking your social media marketing strategy for Ford about their
ways to earn more profits in the marketplace. We are pleased to say that your plan is
absolutely fine and detailed and fulfils all the requirements correctly. However, there is one
thing that I suggest would help to make your social media marketing strategy more
successful. That is to add accurate information about the percentage of profits they would like
to earn in the marketplace. Apart from that, I would like to inform you that your job has been
excellently done without missing any major requirements.

3DIGITAL MARKETING
Reference List
Erevelles, S., Fukawa, N., & Swayne, L. (2016). Big Data consumer analytics and the
transformation of marketing. Journal of Business Research, 69(2), 897-904.
Urban, G. L., Gosline, R., & Lee, J. (2017). The power of consumer stories in digital
marketing. MIT Sloan Management Review, 58(4).