University Report: BMP3006 - Digital Marketing and Communication Mix

This report provides a comprehensive overview of digital marketing strategies, focusing on the communication and promotion mixes. It begins by defining digital marketing and its core elements, including the 4Ps of marketing (Product, Price, Place, and Promotion). The report then explores the concept of the communication mix, detailing its importance in optimizing promotional efforts and reaching target audiences. It examines where digital marketing fits within the communication mix, highlighting the use of tools like email marketing, social media marketing, and web advertising. Furthermore, the report discusses the advantages and disadvantages of digital marketing, such as its global reach versus the need for strategic planning. The conclusion emphasizes the importance of using appropriate marketing techniques to promote services and products effectively, and it references key academic sources that support the findings.

Practical Digital Marketing
MPB 3006

USE OF DIGITAL MARKETING IN A
SPECIFIC COMMUNICATIONS
STRATEGY
Name:
ID:

Contents
• Introduction
• A full theoretical of ‘Digital Marketing’
• An explanation of Communication (promotion) mix
• A description of where ‘Digital Marketing’ fits within the Communications mix
• Advantages and Disadvantages of ‘Digital marketing’
• Recommendation
• Conclusion
• References

Marketing is the term known as practice, company use this
method for advertisement and to promote the services and
goods provided by the business. This helps to promote the
product this is done by using different ways such as by
making memes, catchy dialogues on the basis of finished
good, this can be done by taking help of famous personality
to seek the attention of the target audience.

A Full Theory Of ‘Digital Marketing’
Marketing if any finished goods is very important task for the
company, which will help in expand the knowledge about the
goods in the market. The marketing of service and goods is done
by using the basic of marketing 4Ps which are:
 Product
 Price
 Place
 Promotion

An Explanation Of Communication
(Promotion) Mix
This type of strategy uses different type of approaches for
marketing the goods to the consumers. This helps in
building an optimize promotional efforts and is also able to
reach a large group of people. Importance of Promotion
Mix-
• Develops a stronger bond
• Increases the degree of success in promotional campaign
• Helps in bifurcating the audience

A Description Of Where ‘Digital Marketing’ Fits Within
The Communications Mix
Communication is the process which is composed of different types
of tools which has essential to communicate with customers in the
target marketplace
• E-mail Marketing
• Social media Marketing
Web Advertising- The web advertising and communication is
offered from digital marketing
• Video Marketing

Advantages of ‘Digital marketing’
Digital marketing has many advantages and
disadvantages of the digital marketing and various of
them are stated below:
Pro's
• The digital tools and new techniques word as a source
of finding markets and new areas across the
worldwide
• This method is very friendly way of campaigning and
promoting the goods in the target market as compared
to any method of promotion

Disadvantages of ‘Digital marketing’
Con’s
• The method is time consuming as it requires proper
strategies and planning to promote the goods in the
market without any trouble caused to another brand in
the target market.
• The digital marketing helps to reach to the clients across
the globe and this also increase the competition with the
brand internationally as well.

Recommendation
The organisation should use appropriate and correct way
to promote their services and products in the
marketplace. The use of all promoting techniques could
be done by the requirement of the consumers, this way
the company will seek attention of a large group of
costumers on the services and products produced by the
firm.

Summary/Conclusion
From the above project this can be concluded that marketing the product is very important element
for customer and market aware about the goods and it is same for the digital marketing the most
effective and best method used for promoting the product, it is very quick and easy way of
marketing the products.

References
• Ar npra a A omparati e t d n i ital Mar etin er Traditional Mar etin u k sh, N., 2021. C v S u y O D g k g Ov k g.
T r i o rnal o
u k sh J u f
omp ter and Mat ematic d cation T MAT
C u
h s E u ( URCO ) ,
12 pp(11), .6483-64991.
• a er T e pro and con o di ital mar etin trate ie application rom t e otel ind trB ş , G., 2019. h s s f g k g s g s: s f h h us y
• a mani and nar i T e n l ence o Prod ct Mi Promotion Mi and rand ma e on on merJ s , J. Su s , D., 2020. h I f u f u x, x B I g C su
P rc a in eci ion o ari oti Prod ct in o t Tan eran u h s g D s s f S R u s S u h g g.
P i cretion e ie
INISI D s R v w ,
1 pp(1), .165-174.