Report: Analyzing Digital Marketing in Communication Strategies

This report delves into the realm of digital marketing, defining its theoretical underpinnings and emphasizing its significance for businesses. It explores the concept of communication, also known as the promotion mix, and details how digital marketing integrates within this mix. The report highlights the advantages and disadvantages of digital marketing, such as its cost-effectiveness and wide reach versus the need for specialized skills and the potential for increased competition. It also offers recommendations for effective implementation, emphasizing the importance of tailoring promotional efforts to customer needs and analyzing current market trends. The report concludes by reinforcing the vital role of digital marketing in modern business, as a powerful and efficient tool for brand awareness and customer engagement. It references key sources to support the findings.

Use of digital marketing in a specific
communications strategy

Table of Contents
 Introduction
 Theoretical definition of Digital marketing
 Explain Communication(promotion mix)
 Describe where Digital Marketing fits within the communication mix
 Advantages and disadvantages of Digital Marketing
 Recommendations
 Conclusion
 References

INTRODUCTION
 The term marketing is known as a practice which is used by the company to advertise and promote the goods and
services provided by the business.
 The promotion of the product is done by using different ways such as catchy dialogues, by making memes on the
basis of the product, could be done by taking help of famous personality and grab the attention of the audience.
 The sources that are mainly used for the promotion purpose are Television, radio, social media, newspapers and
many more. (Reyes, 2020)

Theoretical definition of Digital marketing
 Marketing of a product is an important task for the company, which
helps in expanding the knowledge about the product in the market.
 In this way, more people get to know about the innovation of a
new product in the market.
 The marketing of a good or service is done by using the basic 4 P's
of marketing which are Product is the item that is being offered in
the market and making available to the customers Price, it is the
cost at which the item will be sold to the customers in the market as
per the general consumer,

Explain Communication(promotion mix)
 This type of strategy is the usage of different kinds of approaches for
marketing the product to the clients and the viewers.
 It is helpful in building an optimize promotional efforts and be able to
reach a large group of audience.
 There is a marketer who is assigned with a task of finding the correct
type of promotion mix for any brand or product in particular. (John,.
2020)
 To become an excellent marketer lot of practice is required and a lot of
skills and even experience pays a role in being great and talented
marketer.

Describe where Digital Marketing fits within the communication mix
 Communication is the concept composed of different types of tools
which is essential to communicate with customers in the market.
 These techniques can be effectively done through the execution of these
communication tools.
 It is considered that the implementation of digital marketing can only
be done through communication mix.
 There are few points which describes the relationship in between
digital marketing and communication mix which are:
 • Social media marketing: Every person of the society is using
social media in present scenario.

Advantages of Digital Marketing
 Everything has its own positive points and negative points similarly
digital marketing has, there are various pro's and con's of the digital
marketing and some of them are stated below:
Advantage
• The new techniques and digital tools work as a source of finding
new areas and markets world wide and create a connection with
customers even on international base.
• This is a pocket friendly way of promoting and campaigning the
product in the market as compared to any other method of
promotion.

Disadvantages of digital marketing
Disadvantage
There should be proper knowledge of the skills and the techniques to
promote the product in the market, without having the knowledge it
would be difficult to promote in the market.
This method takes a lot of time as it requires proper planning and
strategies to promote the product in the market without causing any
trouble to other brand in the market..
With the help of digital marketing, one can reach the clients world
wide and this increases the competition with the international brands as
well.

Recommendations
 The companies should use correct and appropriate
way for promoting their product and services in the
market.
 The usage of all promoting techniques should be
done up to the requirement of the customers, this way
they will be able to get attention of large group of
customers on the goods and services produced by the
company (Ugli, 2022).
 The main motive of the company will promoting
should be to analyze the needs of the clients in the
current scenario.

CONCLUSION
 From the above presentation it is concluded that marketing of a product is the essentially element for making the
awareness about the good in the market and to the customers. And for the same digital marketing is the best and
most effective method used to promote the product, it is a easy as well as a quick way of marketing the item. The
promotion can be done through the use of campaigning , advertisements in the television, radio, newspaper and
many more. By this concept, the bond between the customer and the brand gets strong and builds a trust. The
digital marketing is said to be environment friendly and does not cause any harm to the society in common. Use of
new technologies has made more impact on the customers and been helpful to the companies.

REFRENCES
 Reyes, M. ed., 2020. Consumer behavior and marketing. BoD–Books on Demand.
 Stead, M. and Hastings, G., 2018. Advertising in the social marketing mix: getting the balance right. In Social
Marketing(pp. 29-43). Psychology Press.
 Hayhurst and et. al., 2018. Organizational design for marketing futures. Routledge.
 John, S. P. and De'Villiers, R., 2020. Elaboration of marketing communication through visual media: An empirical
analysis. Journal of Retailing and Consumer Services,54. p.102052.

REFRENCES
 Hall, S., 2020.B2B digital marketing strategy: how to use new frameworks and models to achieve growth. Kogan
Page Publishers.
 Czinkota and et. al., 2021. Designing effective promotion and advertising strategies. InMarketing
Management(pp. 553-606). Springer, Cham.
 Donthu, N., Kumar, S. and Pandey, N., 2020. A retrospective evaluation of Marketing Intelligence and Planning:
1983–2019.Marketing Intelligence & Planning,39(1), pp.48-73.
 Ugli, Y. N. B., 2022. The main directions of introduction of digital marketing technologies into the activities of
service providers. ACADEMICIA: An International Multidisciplinary