Digital Marketing: Communication Strategy and Promotion Mix

This report delves into the realm of digital marketing, examining its core concepts and applications within communication strategies. It begins by defining digital marketing and its significance in promoting products and services through online channels, including social media and web-based advertising. The report then explores the communication mix, highlighting how digital marketing integrates with other promotional tools. A key section analyzes the advantages and disadvantages of digital marketing, such as its global reach and cost-effectiveness versus issues of competition and privacy. Furthermore, the report offers recommendations for effective digital marketing strategies, emphasizing the importance of a well-planned approach. The conclusion summarizes the importance of digital marketing for building brand image and interacting with potential customers. The report references relevant academic sources to support its findings, providing a comprehensive overview of the topic.

Use of digital
marketing in a
specific
communication
strategy

Table of content
* Introduction
* Digital marketing
* Communication (promotion) mix
* Describing where digital marketing fits within the communications mix
* Advantages and disadvantages of digital marketing
* Recommendations
* Conclusion
* References

Introduction
*Digital marketing describes as online
marketing.
*It is used to help companies to promote or
advertise their product or service.
*Communication strategy helps in achieving
the key goals of an organisation.
*It provides a plan for approaching to the
customers in desired way.

Digital marketing
Digital marketing refers to as promotion of
product and service of companies in order
to connect them with their potential
customers through internet along with the
other digital communication channels. This
involves various tools such as social media,
email, web-based advertising, etc. in order
to help companies in their digital
promotion.

Communication (promotion) mix
Communication mix includes all those
tools which is required by the company in
order to communicate with their potential
customers. This could be conduct through
direct marketing, advertising, websites,
social media, events, exhibition, etc. This
includes different elements which helps
company in order to communicate with
their potential customers.

Describing where digital marketing fits
within the communications mix
Digital marketing is describes as an element of
communications mix which helps company in
order to communicate directly with their
potential customers. There are many tools in
digital marketing which help company in order to
market their product and service by
communicating with their customers.

Advantages and disadvantages of
digital marketing
Advantages Disadvantages
 Digital marketing help company in order to find new markets
as well as trade their product and service in all over the world
with a small investment.
 A well targeted and properly planned digital marketing
campaigns help company in order to reach right customers at
lower cost than the traditional methods of marketing.
 It allows company in order to measure their online marketing
with the help of web analytics as well as other online metric
tools for evaluating how effective is their marketing
campaign.
 By involving and managing their social media campaigns
effectively, a company can actively build their customer
loyalty as well as create reputation for the company in better
manner.
 This makes company in order to ensure that their employees
have right knowledge and skills in order to operate their
digital marketing in better manner.
 It takes more time in order to create effective marketing
content as well as optimise their online advertising
campaigns of the company.
 Digital marketing help company in order to reach global
audience but also create more competition for the company.
 Due to digital marketing companies faces various issues
related to security and privacy issues.

Recommendations
From the above discussion, it has been concluded that digital marketing
is an effective marketing method which help companies in order to
advertise their product and service in online platforms. Digital
marketing is describes an elements which is used to be as
communication strategy which help company in order to communicate
their potential customers in better manner.

Conclusion
From the above mentioned presentation, it has been concluded that
digital marketing is important for the companies in order to make
effective brand image of the company. Communication and promotion
mix includes the plan which help companies in order to communicate
or interact with their potential customers in direct manner.

References
*McGruer, D., 2020. Dynamic digital marketing: Master the world of online
and social media marketing to grow your business. John Wiley & Sons.
*Kemp, A., Randon McDougal, E. and Syrdal, H., 2019. The matchmaking
activity: An experiential learning exercise on influencer marketing for the
digital marketing classroom. Journal of Marketing Education, 41(2), pp.141-
153.
*Özoğlu, B. and Topal, A., 2020. Digital marketing strategies and business
trends in emerging industries. In Digital business strategies in Blockchain
ecosystems (pp. 375-400). Springer, Cham.