This report provides a comprehensive analysis of digital marketing, beginning with an explanation of core marketing concepts such as the marketing mix, digital marketing, and social media marketing. It emphasizes the importance of digital and social media marketing for contemporary businesses, highlighting their role in customer engagement and global reach. The report then delves into practical examples of effective social media content, such as images and videos, and provides case studies of successful social media campaigns, including those by Kotex and Honda. The report concludes by examining the reasons behind the effectiveness of social media content and its impact on brand image and customer engagement. This report is designed to offer a detailed understanding of digital marketing strategies and their practical application in the business world.