Digital Marketing Strategies for Multi-Channel Capabilities

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24 Digital Marketing

 Introduction
 P3 Assess the key digital tools and hardware that are available to marketers in
contrast to ‘bricks and mortar’ and other physical channels
 P4 Examine the development of e-commerce and digital marketing platforms
and channels in comparison to physical channels
 P5 Develop a digital marketing plan and strategy to build multi-channel
capabilities
 M2 Critically analyze the use of appropriate digital tools, both hardware, and
software, to use in a specific organization context to meet their marketing
requirements
 M3 Apply the tools and techniques to plan an end to end Omni channel
marketing campaign
 P7 Determine and evaluate the measurement techniques and performance
metrics in digital marketing
 P8 Present a set of actions to improve performance in digital marketing
 D2 develop a coherent and logical digital marketing strategy and determine its
implications, Generate an actionable measurement framework that can be
applied in an organizational context
 Conclusion
Table of Contents

Digital marketing is the key source of recent
time promotional activities. In order to run
these activities, the company became more
efficient by adopting the technique of the
Omni channel which is a linear process of
the communication that happens globally
(Taiminen and Karjaluoto, 2015).
Introduction

P3 Assess the key digital tools and hardware that are available
to marketers in contrast to ‘bricks and mortar’ and other
physical channels

P4 Examine the development of e-commerce and digital
marketing platforms and channels in comparison to physical
channels

 Creation, where the company create the plan
regarding the market,
 Orchestration, this is mainly a computer system that
is automated in software development. installing this
in the company can help the company in order to
build multi-channel,
 Execution, this part demands the plans which were
made need to be fulfilled in the given time,
 And, finally measuring the activities of the online
section to get a more accurate result.


P5 Develop a digital marketing plan and
strategy to build multi-channel capabilities

M2 Critically analyze the use of appropriate digital tools, both
hardware, and software, to use in a specific organization
context to meet their marketing requirements

M3 Apply the tools and techniques to plan an
end to end Omnichannel marketing campaign

 KPIs or Defining key Performance
indicators: In this part, this key is used in
order to trace the items or goals which is
achieved or not.
 Crucial tools and process for the
monitoring: In this part, the company
needs to identify all the information.
P7 Determine and evaluate the measurement techniques
and performance metrics in digital marketing

P8 Present a set of actions to improve
performance in digital marketing

D2 develop a coherent and logical digital marketing strategy
and determine its implications, Generate an actionable
measurement framework that can be applied in an
organizational context

 The concluding stage of this study states
the importance of Omnichannel in order to
provide more prominent services to the
consumers. Also shows the importance of
the strategies related to monitoring the
activities and measuring data can be helpful
for the company.
Conclusion